Similar to its AFRICAExperts and IslandsEscapes divisions, Goway has now introduced a new ASIA brand to highlight its expertise in that area. A Chinese dragon is featured as the “S” in the distinctive ASIA logo which now appears on its latest brochure.
“Since we are a very diversified company, our new brand will help emphasize our expertise in Asia”, stated Bob Glazier, Goway’s veteran Product Manager for the Far East. “And we are also able to offer agents the best fares to most destinations in Asia”, continued Vincent Sinniah who heads up GowayAir’s Asia air department.
Goway’s new ASIA Travel Planner for 2005 was recently distributed to all agents in Canada. New programs include a fully escorted tour program from North America that features a vist to Angkor Wat, one of the world’s “real wonders”, in Cambodia.
Altogether, Goway’s ASIA brochure features commissionable travel ideas to 15 Orient-Asia countries. “In addition to our new escorted tour, we’ve added more product for Japan which is growing in popularity”, claimed Glazier. “Our soft adventure programs to Asia also seem to have caught on and, yes, China is coming back in a serious way”, he continued.
To emphasize how really strong Goway is in the Asian market, Bruce Hodge, President of the 35 year old company, stated that their Groups Department currently has more groups booked to Asia than their traditional Downunder market.