“One of the best ways for an agency to enhance its income is to sell groups. Just a couple of groups a year can make a significant contribution to an agency’s bottom line”, claims Barbara Norton, General Manager of the GroupsOnly division of Goway Travel. She runs a dedicated team of 10 experts who specialize only in planning itineraries and organizing travel arrangements for groups.

“Although we can do most destinations we are really good at organizing groups to Downunder, Africa and Asia, where we have excellent buying power with the airlines, hotels and ground suppliers” continued Norton.

To help agents tap into the lucrative groups market, Barbara is personally conducting “How to Sell Groups” seminars in Toronto on September 12th and Vancouver on September 9th, in the company’s respective boardrooms. Also in attendance will be Kerry Bryant, the Groups and Incentives Manager from Goway’s Australia and New Zealand inbound office in Sydney.

Travel Counsellors and Managers wanting to expand into group travel or grow their existing group business should call 1-800-838-0618 for more details and a registration form.