On Saturday April 28th, Tourism New Zealand hosted their annual Awards for excellence in promoting New Zealand in North America.
Goway was presented the award for Best New Zealand Marketing/Promotional Campaign for their “Globetrotting” Magazine. The magazine, with a distribution of over 370,000, directs consumers to call their local travel professional to make reservations.
“Our magazine selects unique experiences available in Africa, Asia, Downunder and Latin America,” commented Goway founder and President, Bruce Hodge, “it’s a great vehicle for agents to offer new and unusual travel ideas and destinations to their clients”.
There was a range of criteria for the awards, including promotion of new product, comprehensive range of product, ease of understanding, active promotion of New Zealand and the quality of communications. The objective of the judging process was to recognize successful organizations that sell New Zealand and also to lift the bar for the entire industry to further improve their efforts in the future.
The award is the second presented to Goway within the last 12 months for promoting travel to the South Pacific region. In September 2006, Goway was voted “Best Wholesale Partner” by over 4500 Aussie Specialists at the Tourism Australia Opal Awards held in Cairns, Australia.
To receive your copy of Globetrotting Magazine, call 1-800-387-8850 or visit www.goglobetrotting.com. To order brochures, or for more information about Goway’s product range, visit www.goway.com.