Goway has been around for over 50 years, and over that time period, we’ve learned a few things about the world. We’ve learned you need to be resilient, practical, resourceful, and, perhaps most importantly, that you can’t take anything for granted. You always have to innovate, be one step ahead of the next curve in the road, and be ready to put your best foot forward on all occasions.
So what have we done over the past 18 months, when travel was largely on pause and the world was rapidly shifting beneath our feet? We innovated and took the opportunity to build on our strengths and shore up our weaknesses. We used the time to build our brand, knowing that when travel came back, we had the potential to be stronger than ever before.
Our new interactive digital travel brochure, Your Next Journey: The Best of Goway Travel, embodies all this hard work and innovation over the past year. For the first time ever, travel ideas from all of Goway’s destination regions are included in one easy-to-use brochure. We’ve redesigned the way we present our trips and consolidated the travel terminology throughout all our destination regions, making the travel planning process easier to understand and more enjoyable.
Your Next Journey is our exciting first step on our new travel journey for the next 50 years. We hope you join us on this journey. But to get started, let’s familiarize you with some of the key features that Your Next Journey: The Best of Goway Travel has to offer.
Your Next Journey Is a Celebration of the Best of Goway
For the first time in our over 50-year history, we’ve put together a travel brochure that contains vacations from across all our destination regions. It showcases the breadth and variety of Goway travel ideas and unifies our vision across all departments.
The brochure opens by outlining our collective vision for travelling the world. At Goway, we seek to empower our community of Globetrotters to realize a lifetime of travel. This community includes the travellers that we work with every day, as well as our team members and industry partners. This opening section introduces you to our team, our company values, and the passion for travel that unites us. You’ll find a message from our President & Founder, Bruce Hodge, a definition of the term “Globetrotter,” which is key to understanding how we view a lifetime of travel, and introductions to our Goway Groups Only and Goway Air departments. After that, you’ll find an explanation of how we label our vacations, from accommodation levels to travel styles.
The rest of the brochure is broken down into sections highlighting travel ideas from our various destination regions: Australia, New Zealand, and the South Pacific; Asia; Africa and the Middle East; the UK and Europe; Central and South America; and Polar Voyages. Each destination section features an assortment of the best vacation ideas that Goway has to offer, curated by our team of Destination Specialists, the experts in tailor-made travel for Globetrotters.
There’s consistency across the presentation in all regions. In each section, you’ll find a breakdown of key trips in popular travel styles, such as small-group touring, private-guided experiences, self-drive vacations, rail travel, cruises, and Idyllic Retreats. You’ll then find a breakdown of individual countries, with introductions, maps, and a curated selection of the best trips to that individual nation. Travel styles, budgets, and breakdowns are consistent across all nations, so you’ll find it easy to use and compare between destinations. Every travel idea in Your Next Journey is also accompanied by a clear design and breathtaking imagery of the various destinations, as well as embedded links back to our main website to make it easy for you to inquire about an included vacation.
For instance, the section for Australia, New Zealand, and the South Pacific starts with a general introduction for the destination region followed by a selection of the best trips in popular travel styles throughout the region. These include tailor-made small-group trips through Australia, private-guided tours through New Zealand, self-drive vacations across New Zealand’s North Island, rail journeys across the Australian Outback, cruises to the remote Kimberley region of Western Australia, long stay in the Cook Islands, and Idyllic Retreats throughout the South Pacific. These travel style pages are followed by individual pages dedicated to Australia and New Zealand, South Pacific islands such as The Islands of Tahiti, Fiji, and the Cook Islands, and more far-flung destinations like Papua New Guinea and Samoa. Each subsequent destination section follows this same pattern for the trip types and countries within the given region.
Throughout the brochure, you’ll also find quotes from our Destination Specialists, who offer their personal insight into countries and recommendations on the best ways to experience a given destination. Altogether, Your Next Journey is our new way of sharing our love of travel.
Your Next Journey Reinvents the Way to Go Globetrotting
Your Next Journey: The Best of Goway Travel is not just about a fancy new design or a compilation of all destination regions in one handy brochure for the first time. It’s also a reflection of all the work that has gone on behind-the-scenes during the past year and a half. It’s our first public statement on the fact that we’ve reinvented the way to go globetrotting.
Over the past year, our team of Destination Specialists has reimagined over 1,000 of our travel ideas across all destinations. They have streamlined the presentation, standardized the travel styles and accommodation levels, and made everything easier to understand for travellers who want to put together a customized vacation. This has redefined the process of travelling the world with Goway.
Thus, Your Next Journey showcases a simpler, safer, and more rewarding way to go globetrotting in 2021 and beyond. In the opening section, you’ll find an easy-to-understand breakdown of the booking experience with Goway. Then, throughout the destination sections, you’ll find consistent travel styles and themes that allow you to imagine not only the place you want to travel to but the way you want to travel. Keep in mind that every single travel idea included in Your Next Journey is fully-customizable, meaning that it’s only limited by your imagination.
So whatever type of Globetrotter you are, whether you’re heading out on your first vacation or travelling to the frontier of the world for the umpteenth time, find your next journey with Goway. Check out Your Next Journey: The Best of Goway Travel at Issuu or on our main website and let’s start planning your next adventure together.
21 Sep 2021, 6:27 p.m.
