My Wishlist
1.800.557.2841or Contact Your Travel Advisor
Aerial view of the Bangkok city skyline and the Chao Phraya River
Home/Destinations/Asia/Thailand/Travel Guide/A Traveller’s Guide to Etiquette in Thailand

A Traveller’s Guide to Etiquette in Thailand

Thailand is an ideal country for anyone’s first visit to Asia. There are many flights to Bangkok, entry requirements are easy for most Westerners, and tourist infrastructure is well-developed in all popular regions of the country. Most Thais maintain a deep respect for their traditions and customs, even in the face of Bangkok’s frenetic rush towards modernity, allowing you to immerse yourself in one of Asia’s most fascinating and beautiful cultures.  

Thailand is known to be one of the best value destinations. Return travellers often enthusiastically praise how their expectations exceeded them. Thailand allows them to experience luxury at an affordable price, taking pride in its ability to spoil its visitors.  

Like any foreign country, Thailand may first perplex you with some of its traditions but don’t worry. Understanding and respecting the most common traditions will endear you to the locals and save you from being the wrong kind of farang on your vacation.

Your Wai or the Thai Wai 

When you see Thais press their hands together with a slight bow, this is called a wai. The custom was brought to Thailand by Hindus from India and has spread in popularity over centuries. The rules surrounding it are more complicated than you might imagine. Not all wais carry equal weight or convey equal respect. Younger people or those lower in social standing should wai first. The higher the hands, the more respect is being conveyed. It’s also not unknown for Thais to wai as they pass by temples or spirit houses.  

Where does this leave a Westerner? Off the hook is where. Thais are generally aware this gesture is particular to their culture and do not expect foreigners to attempt it. Though you are unlikely to offend anyone incorrectly, a handshake (usually to men) or light bow (usually to women) is typically enough. 

The Music That Stops a Nation 

If you’re out in a public place at 8 am or 6 pm, you’ll probably hear music played from loudspeakers, then watch as all the Thais around you come to a standstill in complete silence. Even some escalators stop running until the music stops. No, this isn’t some elaborate street improv act. It’s the Thai national anthem. It lasts about a minute, and yes, every Thai able to hear it will stop what they’re doing and stand still out of respect. Following their lead and doing the same is a simple way to show respect for the local culture and will be appreciated by any Thais with you.

Manners and the King 

Thais' reverence for their King and Royal Family is about more than simple respect. In Thailand, the King is divine, and showing disrespect to royalty is a criminal offence known as lèse majesté. This law is more than mere symbolism. The courts typically hear four or five cases a year, and political opponents have been known to level the charge at one another in times of crisis. 

Simple politeness and common sense should keep you out of trouble as a visitor. Don’t criticize the Royal Family in any way, damage, tear, or step on Thai currency (which carries the King’s image), and leave any material related to Anna and the King or The King and I at home. Thais see Western versions of this story as a mockery of the Thai Royal Family, particularly Mongkut (also known as Rama IV), who employed the real Anna Leonowens, and it is illegal to possess any Western version of the story or related material in Thailand. 

Respect from Head to Toe 

In Thailand, different body parts imply and command different levels of respect. Sorry southpaws, but Thais use the right hand for eating, passing gifts, and shaking hands, and you should do the same. If you’re confused about body language, remember that the head is sacred, while the feet are thought to be unclean. Never touch a Thai person’s head unless invited but apologize if you do so by accident. Conversely, never point your feet at anyone as it is also considered very rude. It’s also the reason you never step on Thai currency (even to stop it rolling away). You do not want to be seen standing on an image of the King. 

Temple Etiquette 

Thailand’s temples are magnificent, and you’ll probably spend a good chunk of your sightseeing inside them. The big tip here is slip-on shoes since you must remove your shoes before entering most temples. Photos are welcome but refrain from using your flash or photographing worshippers or staff directly. Remember, these are not just beautiful historic buildings. People come here to worship and pray. Finally, step over the threshold when you enter the temple, not on it, since many Thais believe spirits reside there. 

Rules of the Thai Table 

Leave the chopsticks for your local pan-Asian restaurant! In most cases, you'll find a fork (left side) and a spoon (right side) more useful for eating authentic Thai food. Spoon the food (which is usually shared) into your rice bowl and eat from that. It’s polite to leave a little to show you are full—unless, of course, you intend to eat more, in which case, summon the server by waving quietly with your palm down and saying nong. Do not snap your fingers or raise your voice. Tipping is not customary in Thailand. 

There are many other aspects of Thai tradition, culture and etiquette waiting for you to discover, but respecting these common traditions will keep you out of trouble. 

What do the experts say?

Leo Liu

Leo Liu

Destination Specialist
Learn More About This Expert
Thailand is a friendly destination with fun & warm people, great food, and impressive cultural and beach experiences. Simply wandering neighbourhoods, visiting temples, shops & viewpoints, and eating at local restaurants are what I enjoy most when visiting Thailand. The south of Thailand is a special location with beautiful scenery and a seemingly laid back lifestyle, so visiting this area is always a special and memorable experience.
Steve Hope

Steve Hope

Team Lead
Learn More About This Expert
The experience of travelling from island to island on longtail boats in the south of Thailand is something that still resonates with me after many years.
Steve Hope

Steve Hope

Team Lead
Learn More About This Expert
For families, visiting a sustainable community in Koh Yao Yai can bring the trip to life with local interaction. For honeymooners, personalizing memorable experiences with special menus, in-room dining and more can really elevate the experience for Goway guests.
Leo Liu

Leo Liu

Destination Specialist
Learn More About This Expert
All the people that I met at the hotel, restaurants, and parks were always smiling at me. I can feel that they are grateful to all international tourists. A Thai smile inspires me most and makes me want to revisit.

Unlock more by subscribing to our newsletter.

With our newsletter, you’ll get access to regular communications that inspire you and help you explore the world your way.
Exclusive Savings
Insider Benefits
Trending Stories
Newsletter signup visual
ExcellentBased on 5,318 Reviews
Verified
Thank you to Goway for a great and enjoyable 7 day tour in China, for our Canadian group of 14! Very special thanks to the local guides in Shanghai, Xi’an and Beijing ( Richard, Richard and James) who were second to none! Each was a knowledgeable ambassador for their home city, working hard to ensure our enjoyment and comfort, and to showcase the beauty of each area and its current and historical sites. They very kindly and patiently assisted everyone, and especially accommodated 2 of our group who encountered unexpected wellness challenges. The local bus drivers for our group were experts too, keeping us on time and safe on the roads and highways. Hotels were beautiful, welcoming, well located and appointed, quiet, comfortable and clean. Additional travel arrangements by air and high speed train went off without a hitch. KATHLEEN LLOYD
Verified
This was the first time we used Goway Travel and Brooke Theron was absolutely the best to deal with. Our safari in Africa was fabulous and we were able to have all four questions answered before we left. It was a trip to remember and we would recommend both Brooke and Goway to other who are looking for a great experience. Thanks Brooke and Goway.Joyce Robinson
Verified
We decided to go to France for 3 weeks in September and knew we needed help planning the trip (we made this decision in August so a very short time frame. We had traveled with Goway a few years ago and were hoping they could help. Our specialist, Farnaz Bagheri, was fantastic, she listened to what we wanted to do and where we wanted to go. She literally arranged everything with her French partners. The guides and drivers were wonderful the accommodations were excellent. Communication was easy from the first discussion to the time we got home. Farnaz planned for us an exceptional trip in a very short time frame. Promise next trip we will contact Goway much earlier. Thanks againSue Blake
Verified
Our experience was amazing! The booking process went great. We just had to pack our clothes and everything else was taken care of thanks to Goway Travel… Lori Mezzomo!!! Lori was fantastic. Everything from flights to transfers to excursions was perfect! Can’t wait to go back and i would definitely use Goway Travel again!!!Marie Idol
Verified
Maria Spitman provided exemplary service to us! Her expertise, attention to detail, timely replies and kindness were unmatched. We will definitely recommend her to others who we know are considering travel to Asia. Alice Staniforth
Verified
Michael Keon and his crew did a fine job coordinating our trip to Turkey. His contact in Turkey, Mr. Omer was in contact with us almost daily reminding us of our schedule and pick up info. He was terrific. Very informative and insightful guides. And large comfortable vehicles on every trip. Awesome trip. Tom and Sharon Tom and Sharon, Toronto, Canada
Verified
We loved the trip itinerary and everything was organized so well! Lori was always very responsive and answered our questions promptly. Thank you for an amazing trip!Jelena Poprzen
Verified
As a travel advisor, I recently booked a group of clients on a Goway tour in China following their paddleboat competition, and I couldn’t be happier with the experience. Christine and Tanya in the groups department were incredibly helpful and made the entire process seamless. Their support was greatly appreciated! The feedback from my clients was overwhelmingly positive, with particular praise for the local tour guides, who helped make the trip so memorable. Everyone had a wonderful time. Thank you, Christine, Tanya, and the Goway team, for taking such great care of my clients. I would happily recommend Goway and look forward to working with them again!customer
Verified
I wanna start off by saying that Farnaz our agent was excellent!!! she planned the whole experience from start to finish. We did not have to worry about one thing the entire trip. All the hotels were great. Our transfers from hotels to fairies to airports were all available and always on time. The excursions she planned for us were all top-notch. I was a little skeptical, but just finding GOWAY online stumbling across it. But I’m so glad I made the choice to use them. I hope they definitely using the company again and especially our agent Farnaz!!! Thank you do mych for a wonderful experience! Catherine
Verified
Our goal for this trip was a stress free honeymoon where we did not have to think about anything! Goway made that successful. Everything was planned and ready for us. We just had to show up. Brooke recommended fantastic accommodations that were in great locations, clean and comfortable. The tours were took with Thompson's Africa were incredible as well. Brooke was helpful throughout the entire booking process & we wouldn't have had such an incredible experience without her. We really loved our South African holiday and hope to travel there or other locations again with Goway.Taylor
Follow Us On
instagramfacebook
Contact UsCustomer ServiceGeneral Inquiries
Featured in
Travel + LeisureAfarCondé Nast TravellerSmithsonian
Accreditations & Memberships
ASTA — American Society of Travel AdvisorsUSTOA — United States Tour Operators Association
 
© Copyright 2026. Goway Travel