Tropical seascpape, golden sandy beach with palm trees and pristine blue waters of Pacific Ocean, view from Upolu to Nu'utele Island
Nu'utele Island
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Samoa Vacations

Samoa: A Paradise of Nature, Culture, and Adventure

Welcome to the enchanting island nation of Samoa, a hidden gem in the South Pacific that promises a sensory journey like no other. Whether you're an intrepid globetrotter or a curious traveller seeking a unique experience, Samoa beckons with its rich culture, breathtaking landscapes, and warm, welcoming atmosphere that will captivate your senses.

 Begin your journey in Apia, the capital city. Here, you can explore the colourful Maketi Fou market to get a glimpse of local life and purchase handmade crafts, Samoan foods, and fruits like pawpaw and bananas. Next, venture to the iconic Piula Cave Pools, a unique natural wonder. The Piula Cave Pool is a freshwater pool by the sea and just beneath the historic Methodist Chapel at Piula. The location is perfect for a refreshing dip. Savai'i, Samoa's largest island, boasts lush rainforests and the Saleaula Lava Fields, a surreal expanse of petrified lava from a volcanic eruption in the early 20th century.

Samoa is a haven for outdoor enthusiasts, offering a plethora of activities that cater to every taste. From snorkelling in crystal-clear waters to hiking through lush rainforests, this destination has something for everyone. Dive into the vibrant marine life of the To Sua Ocean Trench, a natural swimming pool filled with the clearest and bluest water. Or, surf the pristine waves at Lalomanu Beach – one of Samoa's biggest tourist attractions. The adventurous can explore the awe-inspiring Alofaaga Blowholes, where powerful geysers propel roaring jets of seawater high into the air, creating a mesmerizing spectacle. Samoa's diverse landscape also invites visitors to trek the 500-metre summit of Mount Vaea, where the final resting place of renowned author Robert Louis Stevenson lies. It's a fantastic and adventurous climb with gorgeous views of Samoa's only city, Apia, below.

At a Glance
LanguagesEnglish, Samoan
CurrencySamoan Tala (WST)
Places To Go

Handcrafted Journeys to our Most Popular Places in Samoa.

Ladder extends down into the To-Sua Ocean Trench, with people swimming, on the island of Upolu in Samoa
02Upolu Point
The Alofaaga Blowholes send water towards the bright blue sky along the ocean in Somoa
03Western Samoa
Small beach houses line the shore with green vegetation behind them
Famous swimming hole surrounded by lush forest
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Samoa's Natural Beauty Unveiled

Samoa's pristine beaches are the epitome of paradise, with sparkling white sands and turquoise waters. Lush rainforests, dramatic waterfalls, and hidden caves are scattered across the islands, waiting to be explored. The rich marine life, coral reefs, and diverse ecosystems make it a dream for snorkelers and scuba divers. Samoa's cultural festivals and warm, friendly people add to the charm, making it a holistic experience.

Togitogiga falls with swimming hole on Upolu, Samoa Islands

The Culture

Samoa's culture is deeply rooted in tradition, strongly emphasizing family and community values. The Fa'a Samoa, or the Samoan way, is evident in every aspect of life. Locals are warm and welcoming, always ready to share their customs with visitors. Embrace the opportunity to witness a traditional 'ava ceremony, where the 'ava root is prepared with elaborate rituals and the ceremonial drink kava is shared. You'll be captivated by the hypnotic rhythm of the Siva Afi, or fire knife dance, a traditional Samoan performance that showcases incredible agility and skill. Learning the art of siapo, or bark cloth making, is another way to immerse yourself in the rich culture of Samoa.

Religion holds significant importance in Samoan culture. Most Samoans are devout Christians, with the two main denominations being the Congregational Christian Church of Samoa and the Roman Catholic Church. Sundays are considered sacred, and you'll find most businesses closed as people attend church services and spend time with their families. The harmonious coexistence of Christianity with traditional beliefs and rituals is a unique feature of Samoan culture.

Traditional Samoan dress is modest and reflective of the conservative values in the society. For men, it is customary to wear a lavalava, a wraparound garment similar to a sarong. Women typically wear puletasi, a two-piece outfit consisting of a colourful top and a matching wraparound skirt. These traditional garments are often worn during special occasions and cultural ceremonies. Visitors need to dress modestly outside beach or resort areas, covering their shoulders and knees as a sign of respect for local customs.

Travel Stories

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