My Wishlist
1.800.557.2841or Contact Your Travel Advisor
A pool beside a Pacific lagoon in Rarotonga
Home/Destinations/South Pacific/Cook Islands/Travel Guide/Top 9 Reasons to Visit the Cook Islands

Top 9 Reasons to Visit the Cook Islands

Everyone wants to travel at some point in their lives to a tropical South Pacific island. There are a few famous ones, like Tahiti and Bora Bora, but there are many more, including Tonga, Samoa, Fiji, and the Cook Islands. The Cook Islands, specifically, are well-known globally for many reasons.  

Aircraft view

1. The Cook Islands is a Tiny Country! 

Rarotonga, the Cook Islands' largest island and hub of its business and political life, has a circumference of 32km, a two-hour bike ride! Here, travellers can literally see the whole island in a day by renting a scooter or car or commuting with talkative locals on the bus. There's no need to rush about, so take your time to relax, but when you feel like some action, set off to discover the lagoons, beaches, waterfalls, quaint restaurants, and smiling Cook islanders.  

2. The Cook Islands Has Beautiful Beaches 

Prepare to enjoy white sand beaches, tranquil lagoons, and fantastic swimming, snorkelling, or diving. The water is vividly clear, allowing you to witness an array of sea life from land or sea, including sea turtles, colourful fish and vibrant coral formations. Aitutaki, the second largest island, is arguably the most beautiful, known as a honeymooner hot spot, and Muri Beach, on the larger Rarotonga, is considered the best beach and nicest lagoon. That said, all of these are pristine Pacific beaches. You can’t go wrong anywhere on the Cooks! 

3. The Cook Islands is the Home of Pearls 

Black pearls are the ultimate souvenirs (or gifts) and are all farmed here. Black is slightly misleading, as that is the shade of the shell itself, while the pearls come in a dazzling multitude of silvers, greens, and blues. You can purchase just the pearl or inlaid bracelets, rings, and necklaces. Most hotels host quality black pearl retailers, but you can also visit their shops in town for a slightly better price. Pearls take years to make and are famously expensive, but several hotels offer travellers free $500 pearl pendants with stays of 12 days or over. 

4. The Cook Islands Has a Fascinating Culture 

The Cook Islands proudly call themselves the sea-borne descendants of their Polynesian kin, the Tahitians, but as a New Zealand protectorate, it lovingly blends New Zealand indigenous Māori culture and a love of rugby with the flirtatious charm of Tahiti and a dash of British colonial civility. Enjoy nightly performances of their island culture exhibited at all the hotels, with slightly more genuine cultural village performances. Dawn your best grass skirt, witness hip-shaking and fire-dancing and enjoy fantastic tropical food. 

5. The Cook Islands Has Friendly People 

Despite a long-forgotten history of cannibalism, the Cook Islands are one of the friendliest people on earth: ask anyone who's been there! Constantly smiling, with hardly a reason not to, you will have sore jaw muscles as you return the gesture. Sit down for a cold beer with chatty locals on the weekends across the island, where you will be constantly invited to meet someone’s grandmother or kids. 

Sunlight falls on a beautiful yet modern white church

6. The Cook Islands Has Gorgeous Churches 

Religious or not, of any denomination, we recommend travellers check out a few churches in the Cooks as they embody a great snapshot of their lives. Missionaries flocked to the island over a century ago, producing dozens and dozens of different churches, all competing to have the most fun. It’s lovely to witness hand-holding families wearing their Sunday best, singing on their way to or from church, or cycling past church doors flung open as arm-in-arm churchgoers sing and sway to music. For a treat, the first Sunday of every month sees everyone wearing all white. 

7. The Cook Islands has a Slow Pace of Life 

Seriously – it’s slow. Yes, you can get up to some adventure like 4WD adventures, deep-sea fishing, or diving, but after a few days on the Cooks, you’ll uncontrollably gear down. No one rushes about barking into cellphones or stresses in their daily commute. Here, everything moves as pleasantly as the Pacific Ocean breeze. 

8. The Cook Islands Is Affordable 

Comparing the Cooks to islands like Tahiti, Fiji, and even Hawaii, will show you the best bang for your buck in the whole South Pacific. Here, they’ve cultivated a lodging industry specializing in long stays, often 28 days or even months! The hotels are small, and no one’s trying to squeeze an extra dollar out of their guests, as in the end, they are the ones living in paradise! 

9. The Cook Islands Is Better Than Luxury; It’s Unpretentiously Exclusive 

There are no major hotel chains here, and most properties are locally owned or owned by runaway New Zealanders. Here, personal service means you know the names of your hotel staff's children. Discover the small hotels, pristine beaches, empty poolside sunbeds, and enjoy the bartender all for yourself. No building is higher than the coconut trees, giving the impression you're the first to discover the Cook Islands. 

Share This Article

What do the experts say?

Jessica Scott

Jessica Scott

Team Lead
Learn More About This Expert
Te Maeva Nui is the Cook Islands' biggest annual cultural celebration, held every August to mark the anniversary of the nation's self-governance. The festival features colourful parades, traditional music and dance, handicrafts, and local food. It’s a vibrant showcase of the islands’ heritage and community spirit. Attending Te Maeva Nui gives travellers a unique chance to see the culture come alive and connect with locals in a joyful, festive setting
Rochelle Vierus, Destination Specialist

Rochelle Vierus

Destination Specialist
Learn More About This Expert
The islands are deeply Christian, and on Sundays almost everything shuts down — shops, cafés, tours. Instead, visitors are welcome to attend vibrant church services full of incredible a cappella singing. It’s one of the most authentic cultural experiences you can have.

Unlock more by subscribing to our newsletter.

With our newsletter, you’ll get access to regular communications that inspire you and help you explore the world your way.
Exclusive Savings
Insider Benefits
Trending Stories
Newsletter signup visual
ExcellentBased on 5,181 Reviews
Verified
Can't say enough good things about Goway Travel. From the very start, our travel rep, Harpreet, listened carefully to what we were hoping to see and do on our first trip to Japan. She asked great questions and then came back to us with a detailed itinerary packed with adventure and fun, and all within our travel budget. From the moment we took off from LAX, Harpreet had made sure we had every tour voucher, hotel voucher, plane ticket, train ticket, literally every detail covered. All we had to do was follow our itinerary. Also, Harpreet booked us into terrific hotels. Each one was spotlessly clean, comfortable, included a full (and delicious) breakfast and, most importantly, was centrally located to all of the activities she had planned for us. So everything was a 5 or 10-minute walk away. In three weeks' time we were able to visit six cities and so many fascinating shrines, temples, castles, imperial palaces - most of which were World Heritage sites. Harpreet also tucked in fabulous "experiences" like learning how to make sushi with a professional chef, enjoying a tea ceremony and watching graceful Geishas dance. My husband and I are seasoned travelers. But we don't speak Japanese and we really knew very little about the country. There is no way we would have been able to see and do all of the fascinating things we did in Japan if we hadn't chosen Goway Travel to be our guide. Many thanks for an unforgettable trip! Bobbi Fagone
Verified
Great country (Italy), great people and love the feel you get by just being you. Ingrid Aird did a great job with a pair of tours one private and one group. Organizing pickup from airport and flights. Hotel, Enterprise Hotel, after a bit of a rough start getting us into a proper room, was more than excellent.Thomas Helps
Verified
We were looking forward to a magical vacation in Greece, and Goway Travel delivered on all fronts. This is the second time that we have booked with them (the first being an incredible excursion in Thailand), and everything went along swimmingly. Only on one occasion did a tour go sideways, but our Goway specialist (Patrick) took care of it for us. When your tour involves many flights, numerous hotels, various tours, ferries, and transfers, it is nice to know that your travel specialist can handle it all. Goway (from Patrick to all the other staff involved) handled everything in such a professional manner. Thanks Goway for such an incredible experience in Greece. I look forward to another adventure in the near future!Jenny Friess
Verified
We recently returned from France - three cities in two weeks - and our trip was fantastic! Jacqueline helped us with a return to France with no worries and concerns. Drivers met us at every destination- hotels were superb and the individual tours memorable. This is a return vacation with Goway and we could not be more pleased. The customer service is top notch and all questions answered promptly. For us seniors, we appreciate all the thoughtfulness and consideration.ElizaGray
Verified
wa saga bagus layana yaLastri Ulan
Verified
My clients had an amazing trip and they told me that the trip was better than expected. I want to thank Brent Morris who was very helpful in the planning stages. Job well done Goway & Brent it was great working with with you!!! Sole Barraza Sole
Verified
While researching suppliers for a clients Thailand honeymoon, I remembered being referred to GoWay by a longterm TA ….because they “get it right and get it done!” I had already started their training modules, so I put in a quote. Immediately, Taylor responded with a very thorough email and we decided to chat. I gave him my specifics and he again responded immediately and matched my client’s travel needs 100%. I found it comforting to speak with a country expert with the knowledge I needed. My clients booked their vacation and are very excited about their itinerary! Thank you Taylor for making this process seamless.Karla B
Verified
The most amazing experience with Goway!! Phoebe did an amazing job planing the best trip to Paris, Florence and Venice with a great mix of relaxing and adventure days. Will be recommending to other travellers. Always someone available which is great when you are travelling in different time zones. Overall cannot be more happy with our experience working with Goway Lauren Bouw
Verified
Our rep at GoWay, Kimberly, was fantastic from start to finish. She came up with the exact itinerary we wanted for Melbourne, Uluru, Cairns and Sydney, and assisted us with both international and domestic flights to help us get the best rates. Once we were on the trip, everything flowed seamlessly and every tour and transport was on time.Lisa Wildes
Verified
As a travel agent, this is not the first time I’ve chosen to work with Goway for organizing my clients’ trip, this time to Chile, and once again, the experience was outstanding from start to finish. Throughout the entire process, I could count on truly professional service from Susanna. My clients are very experienced travelers and requested a highly customized itinerary, including many unique experiences that are not typically included in standard tour programs. There were also several occasions when, on behalf of my clients, I requested changes to an already prepared itinerary. Susanna was consistently helpful, patient, understanding, and — just as importantly — incredibly kind and pleasant to work with. It was clear that she genuinely cared about creating the best possible experience for my clients. I’m also certain that much of the work she put in went well beyond standard hours and expectations. My clients returned absolutely delighted with their vacation, which is always the greatest confirmation of a job well done. Thank you, Susanna, for your dedication and exceptional support. And thank you, Goway, for another wonderful experience!Beata
Follow Us On
instagramfacebook
Contact UsCustomer ServiceGeneral Inquiries
Featured in
Travel + LeisureAfarForbesSmithsonian
Accreditations & Memberships
USTOAASTA TOPASTATICOACTA
 
© Copyright 2026. Goway Travel