My Wishlist
1.800.557.2841or Contact Your Travel Advisor
A pool beside a Pacific lagoon in Rarotonga
Home/Destinations/South Pacific/Cook Islands/Travel Guide/Top 9 Reasons to Visit the Cook Islands

Top 9 Reasons to Visit the Cook Islands

Everyone wants to travel at some point in their lives to a tropical South Pacific island. There are a few famous ones, like Tahiti and Bora Bora, but there are many more, including Tonga, Samoa, Fiji, and the Cook Islands. The Cook Islands, specifically, are well-known globally for many reasons.  

Aircraft view

1. The Cook Islands is a Tiny Country! 

Rarotonga, the Cook Islands' largest island and hub of its business and political life, has a circumference of 32km, a two-hour bike ride! Here, travellers can literally see the whole island in a day by renting a scooter or car or commuting with talkative locals on the bus. There's no need to rush about, so take your time to relax, but when you feel like some action, set off to discover the lagoons, beaches, waterfalls, quaint restaurants, and smiling Cook islanders.  

2. The Cook Islands Has Beautiful Beaches 

Prepare to enjoy white sand beaches, tranquil lagoons, and fantastic swimming, snorkelling, or diving. The water is vividly clear, allowing you to witness an array of sea life from land or sea, including sea turtles, colourful fish and vibrant coral formations. Aitutaki, the second largest island, is arguably the most beautiful, known as a honeymooner hot spot, and Muri Beach, on the larger Rarotonga, is considered the best beach and nicest lagoon. That said, all of these are pristine Pacific beaches. You can’t go wrong anywhere on the Cooks! 

3. The Cook Islands is the Home of Pearls 

Black pearls are the ultimate souvenirs (or gifts) and are all farmed here. Black is slightly misleading, as that is the shade of the shell itself, while the pearls come in a dazzling multitude of silvers, greens, and blues. You can purchase just the pearl or inlaid bracelets, rings, and necklaces. Most hotels host quality black pearl retailers, but you can also visit their shops in town for a slightly better price. Pearls take years to make and are famously expensive, but several hotels offer travellers free $500 pearl pendants with stays of 12 days or over. 

4. The Cook Islands Has a Fascinating Culture 

The Cook Islands proudly call themselves the sea-borne descendants of their Polynesian kin, the Tahitians, but as a New Zealand protectorate, it lovingly blends New Zealand indigenous Māori culture and a love of rugby with the flirtatious charm of Tahiti and a dash of British colonial civility. Enjoy nightly performances of their island culture exhibited at all the hotels, with slightly more genuine cultural village performances. Dawn your best grass skirt, witness hip-shaking and fire-dancing and enjoy fantastic tropical food. 

5. The Cook Islands Has Friendly People 

Despite a long-forgotten history of cannibalism, the Cook Islands are one of the friendliest people on earth: ask anyone who's been there! Constantly smiling, with hardly a reason not to, you will have sore jaw muscles as you return the gesture. Sit down for a cold beer with chatty locals on the weekends across the island, where you will be constantly invited to meet someone’s grandmother or kids. 

Sunlight falls on a beautiful yet modern white church

6. The Cook Islands Has Gorgeous Churches 

Religious or not, of any denomination, we recommend travellers check out a few churches in the Cooks as they embody a great snapshot of their lives. Missionaries flocked to the island over a century ago, producing dozens and dozens of different churches, all competing to have the most fun. It’s lovely to witness hand-holding families wearing their Sunday best, singing on their way to or from church, or cycling past church doors flung open as arm-in-arm churchgoers sing and sway to music. For a treat, the first Sunday of every month sees everyone wearing all white. 

7. The Cook Islands has a Slow Pace of Life 

Seriously – it’s slow. Yes, you can get up to some adventure like 4WD adventures, deep-sea fishing, or diving, but after a few days on the Cooks, you’ll uncontrollably gear down. No one rushes about barking into cellphones or stresses in their daily commute. Here, everything moves as pleasantly as the Pacific Ocean breeze. 

8. The Cook Islands Is Affordable 

Comparing the Cooks to islands like Tahiti, Fiji, and even Hawaii, will show you the best bang for your buck in the whole South Pacific. Here, they’ve cultivated a lodging industry specializing in long stays, often 28 days or even months! The hotels are small, and no one’s trying to squeeze an extra dollar out of their guests, as in the end, they are the ones living in paradise! 

9. The Cook Islands Is Better Than Luxury; It’s Unpretentiously Exclusive 

There are no major hotel chains here, and most properties are locally owned or owned by runaway New Zealanders. Here, personal service means you know the names of your hotel staff's children. Discover the small hotels, pristine beaches, empty poolside sunbeds, and enjoy the bartender all for yourself. No building is higher than the coconut trees, giving the impression you're the first to discover the Cook Islands. 

Share This Article

What do the experts say?

Jessica Scott

Jessica Scott

Team Lead
Learn More About This Expert
Te Maeva Nui is the Cook Islands' biggest annual cultural celebration, held every August to mark the anniversary of the nation's self-governance. The festival features colourful parades, traditional music and dance, handicrafts, and local food. It’s a vibrant showcase of the islands’ heritage and community spirit. Attending Te Maeva Nui gives travellers a unique chance to see the culture come alive and connect with locals in a joyful, festive setting
Rochelle Vierus, Destination Specialist

Rochelle Vierus

Destination Specialist
Learn More About This Expert
The islands are deeply Christian, and on Sundays almost everything shuts down — shops, cafés, tours. Instead, visitors are welcome to attend vibrant church services full of incredible a cappella singing. It’s one of the most authentic cultural experiences you can have.

Unlock more by subscribing to our newsletter.

With our newsletter, you’ll get access to regular communications that inspire you and help you explore the world your way.
Exclusive Savings
Insider Benefits
Trending Stories
Newsletter signup visual
ExcellentBased on 5,166 Reviews
Verified
Michael Keon arranged our recent trip to Malta. I gave him a rough outline of what we were looking for and he responded quickly making great suggestions, offering alternatives as needed and booking everything. The hotel, excursions and transport he arranged were all exactly what we hoped for. We will be asking Michael to book our future European vacations. Mayssa Mirshak
Verified
Osvaldo Gonzalez was an excellent rep to work with when planning my client's Costa Rica vacation. He was efficient and timely with every correspondence. My clients had an amazing time! Rachel Hoeing
Verified
Our first trip with Goway was a total joy. Shalini worked with me to plan a trip for 5 adults to Portugal. She is a gem! Always responded quickly and offered great suggestions for activities, worked with our preferences and created an ideal itinerary for a week in Porto and Lisbon. The tours were excellent with engaging local guides. The food tour in Lisbon was a highlight. Everything was top notch - flight schedule, hotels, activities, even the weather! Patricia
Verified
It is with the utmost pleasure and heartfelt appreciation that I share my exceptional experience working with Taha Colombowala, Goway's distinguished Groups Specialist. Our journey together began in October 2023, when Taha took the helm in orchestrating what was to be a remarkable group trip to Ghana. When unforeseen circumstances necessitated a change in plans, Taha demonstrated his extraordinary expertise by recommending Morocco as an alternative destination — a suggestion that proved to be nothing short of absolutely brilliant! From the very first interaction to the final farewell, Taha has been a consummate professional in every sense of the word. His lightning-fast response times, encyclopedic knowledge of destinations, and remarkable ability to pivot seamlessly under pressure are truly second to none. What sets Taha apart, however, is not only his professional acumen but also his warm, patient, and genuinely enthusiastic attitude toward accommodating the unique needs and personalities of every member of our group. Taha Colombowala is, without question, a shining star within the Goway family, and an extraordinary ambassador for everything the brand represents. I cannot recommend him highly enough — he has exceeded every expectation and then some. Working with Taha has been an absolute privilege, and I look forward to many more incredible adventures ahead!DESIREE DUCKETT
Verified
We recently completed a custom Vietnam tour organized by Goway, and it was everything we asked for and more. We would definitely choose Goway again. The true highlights of our trip, however, were our two guides: Vu Dang and Thien. They truly made our experience unforgettable. Both were incredibly knowledgeable, thoughtful, and kind. Their pride in their Vietnamese heritage shone through in every conversation, making our learning experience both deep and engaging. We learned so much in such a short time, and it was always fascinating. I would highly recommend these two guides to anyone visiting Vietnam!Laura Derbyshire
Verified
Everything was expertly planned, from the drivers to the hotels to the tours to the flights. We particularly enjoyed Hobart and the animal sanctuary, Adelaide and the trip to Kangaroo Island, Melbourne and the evening tour with dinner and drinks, and Sydney with the private boat cruise of the Harbour. We will definitely use Goway again.SARA Wiebe
Verified
There were 4 travelers on this trip. All of us were in our late 70's. We started planning this trip 6 months prior to our travel date and had a lot of questions regarding this trip. Our Goway Travel Specialist, Karen Larrota, always answered our questions in a timely and complete manner. We traveled to Quito, Ecuador, the Galapagos, The Sacred Valley in Peru, Machu Picchu, and Cusco in Peru. Not only were the destinations and accommodations excellent, but every tour guide and driver were beyond excellent. The entire trip went smoothly every step of the way, which was amazing given the fact that there were numerous flights and hotels included in our package. We found out that the tour company that Goway used, Condor Travel, checked on us with our guide to make sure we were doing OK which we thought was very nice but also amusing as we are fairly fit older adults. Would also like to mention that we did a cruise thru the Galapagos on the Galapagos Legend which was arranged thru Go Galapagos - Kleintouurs. This portion of our tour was also excellent as were the wildlife guides and staff. We continue to discuss how wonderful this trip was with our family and friends and how wonderful this experience was. Would definately use Goway for our travel needs in the future.Dianne
Verified
After spending some time with our agent, we felt that she understood exactly what we had in mind as far as the level of service, etc, we were hoping for. The trip exceeded our expectations. Lori kept us busy(not too busy!) and we had many, many very exciting experiences. Bruce Belshaw
Verified
Aylin is an exceptionally proficient advisor. Coordinating my clients simultaneously often feels like herding cats, but she has remained patient and accommodating through every modification and delay. Goway continues to be my go-to for complex itineraries, and they never disappoint.Nick Cron, ACC
Verified
Mahalo Goway Travel for helping in planning our group Japan's trip. Lawrence was very helpful & patient with all the changes & additions we did. Also, mahalo to Natasa who helped planned my Australia trip past November. The planning from transportation to tours to hotels worked very smoothly. I'll continue to use Goway travel for all my International trips. I'll also will recommend to my friends & family to use Goway...MahaloTanya Laguatan
Follow Us On
instagramfacebook
Contact UsCustomer ServiceGeneral Inquiries
Featured in
Travel + LeisureAfarForbesSmithsonian
Accreditations & Memberships
USTOAASTA TOPASTATICOACTA
 
© Copyright 2026. Goway Travel