Our Logo

The first Goway logo had a propulsive style that captured the momentum of travel in the early 1970s. While it only served as the company logo for a short time, its forward approach found its way into all future iterations.

The written iteration of the full Goway logo introduced the Flying G, which accompanied the Goway logo until the rebrand in 2024. The Flying G somewhat resembled the fin of an airplane, hence the name: the Flying G. Incidentally, it has been compared to the United States Postal Service logo, although it points in the opposite direction.

Goway transitioned to a blue and red logo designed by Don Lee that stood as the company standard for decades. The slight rightward tilt and flying G conveyed a future vision for the company and ensured that Goway would always stand out when set alongside logos from other companies. While there were some minor revisions over the decades, this was the logo associated with the company during its years of rapid expansion and growth through the 1990s and 2000s. 

In 2018, Goway underwent a soft rebranding to pull its house of brands under a unified approach. This all-capitals variation on the classic Goway logo kept the Flying G, while refining the colour scheme.

In 2024, Goway fully rebranded for the first time in its history, introducing a brand-new logo. The new brand colour, Aussie Terra, nods to the company’s Australian roots, while the subtle compass arrow in the g points to the company’s bright future.