My Wishlist
1.800.557.2841or Contact Your Travel Advisor
Narrow market street lined with colorful rugs, shops, and people browsing various goods under a clear blue sky.
Home/Destinations/Africa/Morocco/Culture & Traditions
Not sure which theme is right for you?

Culture & Traditions

Where ancient traditions unite with vibrant modern expressions.

Morocco is a country where ancient traditions blend seamlessly with vibrant contemporary expressions. Its culture is rooted in the Berber heritage visible in the music, dance, and crafts of the Atlas Mountains, while modern art and film festivals in urban centres showcase the evolving Moroccan identity. Key festivals like the Fez Festival of World Sacred Music and the Marrakech Popular Arts Festival reflect the nation's rich cultural tapestry. Moroccan literature, once limited to classical Arabic and French, now thrives in Tamazight and modern Arabic, capturing the nation's diverse voices.

Artisans in medina lanes continue to preserve time-honoured techniques in their hand-woven carpets, leatherwork, and ceramics. Islam's profound influence permeates through spiritual and social customs, with mosques and zawiyas central to community life. Furthermore, Morocco celebrates its multicultural heritage, evident in Jewish heritage sites and the Gnaoua Music Festival, underscoring a commitment to tolerance and diversity.

What is the visiting etiquette in Morocco?

Visitors should dress modestly, especially in religious sites. Greetings are formal, often with handshakes. Eating with the right hand is customary, and shoes are typically removed before entering homes. Public displays of affection and public drinking are frowned upon, while respecting privacy and avoiding loud conversations in public spaces is expected.

What is Morocco best known for?

Morocco is renowned for its rich history and vibrant culture, including its majestic palaces and bustling souks. The country is also famous for its cuisine, particularly dishes like tagine and couscous, and its significant contributions to music, cinema, and literature. Moroccan architecture, with its intricate tile work and stunning riads, is recognized worldwide.

What are some Moroccan traditions?

The primary religion in Morocco is Islam, which influences many traditions, celebrations, and daily practices. Notable events include Ramadan, Eid al-Fitr, and Eid al-Adha. The country also hosts various cultural festivals such as the Mawazine music festival and the Rose Festival in El Kelaa M'Gouna, celebrating the seasonal rose harvest.

What are Moroccan people like socially?

Moroccans are known for their warm hospitality and friendliness. Social interactions are often lively and involve close communication, with less emphasis on personal space than in some Western cultures. Smiling is common in social and commercial interactions, and while physical contact is frequent among friends, it is less so with strangers. Sports, particularly football, are widely followed and discussed.

What languages do people from Morocco speak?

The primary languages are Moroccan Arabic (Darija) and Tamazight, with classical Arabic used in formal settings and literature. French is also widely spoken and understood, especially in business and urban areas. English is increasingly understood, particularly in tourist regions. Attempts by visitors to speak Arabic or Tamazight are generally appreciated and seen as a sign of respect towards Moroccan culture.

Featured Morocco Trip Ideas

Morocco Travel Packages
Ronda, Spain
+1

Best of Spain & Morocco

Madrid, The Alhambra, Costa del Sol, Malaga, Rabat, Marrakech, Fez, Andalusia, and The Great Mosque of Cordoba
Discover the allure of Spain and Morocco on this journey. Experience Madrid’s art, the beaches of Costa del Sol, and the markets of Marrakech as cultures merge.
16 days
From US$5,384/p.p.
Request a Quote

Most Popular Vacations

Volubilis is a partly excavated Berber city and commonly considered as the ancient capital of the kingdom of Mauretania
+1

Imperial Cities of Fez, Meknes, Rabat & Marrakech

Marrakech, Fez, and Casablanca
Step into Morocco’s imperial past on this small group tour, exploring ancient medinas, Roman ruins and lively squares from Casablanca to Fez and Marrakech.
8 days
From US$2,706/p.p.
Request a Quote

Classics

Chouara Tannery, one of the oldest place for traditional leather-making techniques.
+1

Majestic Morocco: Fez, Sahara Desert & Marrakech

Marrakech, Fez, and Rabat
From ancient ruins to mountain sunsets and Marrakech’s vibrant souks, this private-guided journey reveals Morocco’s diverse beauty in unforgettable ways.
9 days
From US$2,965/p.p.
Request a Quote

Travel Stories

Get inspired about Your Trip to Morocco

Not sure which theme is right for you?

Unlock more by subscribing to our newsletter.

With our newsletter, you’ll get access to regular communications that inspire you and help you explore the world your way.
Exclusive Savings
Insider Benefits
Trending Stories
Newsletter signup visual
ExcellentBased on 5,236 Reviews
Verified
The destination specialist I've worked with (Kim Rawlings) has provided exceptional service. She is very knowledgeable of her region and everything they have to offer. She is very prompt in her communication and follow-up. She listens and is very attentive to my client's needs and wants. Kim's personality makes one feel like they've known each other for years. If GoWay had a customer service model, Kim is it.T. Jackson, Tribe Trek Travel
Verified
We had a wonderful and amazing two weeks in North-West Scotland. Shoutout to Jacqueline at Goway Toronto and the driver/guides with Rabbie's minibus tours (Stefan and Willie). Well-chosen hotels and no worries with dietary requirements; every detail was taken care of. Thank you! Ben Daube
Verified
Katie was professional, extremely responsive, and very welcoming to work with! We appreciate the recommendations, thoughtful edits, and the expertise. Would definitely recommend Goway travel and working with their team.Parking.com Customer
Verified
Such thoughtful and sincere communication with my advisor Katie! Even though the trip didn’t come into fruition as expected, she still remained committed to adjusting around our itinerary every step of the way. I’m very thankful for the opportunity she gave us as well as just general ideas for the trip.Jenna
Verified
Working with Isabella on a families trip to Ireland! The itinerary was 2 weeks, self drive with many excursions and a family wedding in the middle of it all! She was amazing from start to finish! She answered every question my clients had! She gave the best recommendations! So many details and planning went into this amazing trip! If i could give 10 stars I would! She would call me to make sure everything looked great! Thank you Isabella at Goway! You are the BEST and made this so easy for everyone! ⭐️ ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ Christine Amling
Verified
I just returned from escorting 34 people to China with four stops. We had hotels, local guides and extensive daily sightseeing. We had flights and we had high speed rail. There were numerous components that could have gone wrong but did not. I would like to highly recommend local guide Yoyo in Shanghai as well as Kevin in Xian. Two of the best guides I have ever had anywhere in the world. Suzette Castro and her team at the Goway Group Department did an excellent job helping me put this together. I was demanding, they were totally cooperative. It went well. I will be back. Amy Fink, CTC at Blue Ribbon Travel ArrangementsAmy in San Bruno, CA
Verified
Had an extremely great holiday in China and hongkong & Thailand! Quite a few $$$(More than what we had planned, but if you want top luxury and experience - never haggle) Ameet our destination specialist was prompt and professional. He gave us the right suggestions and planned our trip meticulously and without interruptions. Goway 24 x7 customer service is incredible and I would definitely book my next trip with Goway! Angela Warren
Verified
GoWay promise became a full reality with flexibility to adjust to life events such as 12 hours flight delay from Navegantes airport to Galeao airport.AVELINO Lima
Verified
We recently took at trip to China. We toured Bejing, Xi'an and Shanghai. We had a wonderful time. Everything was perfect. The Guides were very friendly and knowledgeable. The food was plentiful, the shows were wonderful and the accommodations were excellent. We saw everything we wanted to see and more. It was everything we had hoped for. Thanks you very much Goway. Sharon Levy
Verified
Our Agent Katie Stephenson is what made this trip amazing...!! I mean the trip was great in itself...!! Katie worked with me planning a getaway to Australia for my wife's 60th b-day... After going through a few dates and activities...I realized Our passports were going to be expired a few days before...!! Katie helped us get them expedited...She changed dates and activities to fit out 2 weeks I planned...I moved the dates a few times & Katie adjusted... Katies availability and response time we great. Whether it was via email, phone she was available.... even with time difference she would get back at a good time... So, my wife and I had an amazing time..Melbourne then on to Cairns and lastly Sydney...!! Katie planned morning excursions...1/2 day trips and full day trips...we had a blast..!! I am grateful to Katie for working with me and making this trip an amazing experience. Katie & GoWay Travel reps. were available even while we were in Australia.. Great time, great experience and Katie was a huge part in making it happen...Thank you for an amazing time Katie/GoWay Travel..RSE- Development Corp
Follow Us On
instagramfacebook
Contact UsCustomer ServiceGeneral Inquiries
Featured in
Travel + LeisureAfarForbesSmithsonian
Accreditations & Memberships
USTOAASTA TOPASTATICOACTA
 
© Copyright 2026. Goway Travel