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Culture & Traditions

Experience the cultural mosaic of the diverse United States.

The culture of the United States is as diverse as its people, offering a rich tapestry of influences from around the globe. Each region boasts its own distinct identity, from the jazz-filled streets of New Orleans to the tech-driven energy of Silicon Valley, and from the political heart of Washington, D.C., to the cowboy culture of the Midwest.

American society is built on principles of freedom, individualism, and innovation—values that have shaped its global influence in music, art, politics, and technology. The country’s history, including movements like the American Revolution and the civil rights era, has fostered a dynamic blend of traditional and countercultural narratives. Visitors can experience this diversity firsthand through regional foods, festivals, and local traditions, whether they’re indulging in Southern comfort food, attending a Broadway show, or exploring the scenic beauty of its national parks. America's culture invites exploration, offering something for everyone—from art enthusiasts to sports lovers and everything in between.

What is visiting etiquette in the United States?

In the U.S., casual friendliness and politeness go a long way. Greeting with a handshake or a smile is common, and making small talk with strangers, especially in social or service settings, is normal. Tipping is expected at restaurants, taxis, and for service staff, with 15-20% being the standard. Public drinking is generally discouraged, with alcohol laws varying by state, so be mindful of where you consume alcohol. Americans value personal space, so avoid standing too close in conversation. Additionally, open criticism of local customs or politics, especially with people you’ve just met, can be seen as rude. The country is fairly informal, so don't worry too much about rigid social rules—just be polite and open.

What is the United States best known for culturally?

The U.S. is best known for its cultural diversity, reflected in its music, film, and food. From Hollywood's global influence on film to the country’s contributions to jazz, rock, and hip-hop, American pop culture has shaped the world. Socially, meals are often a time for bonding, with gatherings centred around food, especially during holidays like Thanksgiving. The U.S. also has a strong sports culture, with baseball, football, and basketball serving as popular pastimes. Americans tend to embrace a casual, friendly atmosphere in social settings, and it's common to find community in places like coffee shops, sports bars, or local gatherings.

What are some United States traditions?

American traditions vary widely, but key national holidays include Thanksgiving, celebrated with family gatherings and feasts, and the Fourth of July, which marks the country’s independence with fireworks, barbecues, and patriotic displays. Other traditions are tied to regional cultures, such as Mardi Gras in New Orleans or rodeos in the Midwest and Southwest. Religious traditions are also prevalent, with Christmas and Easter being widely observed. Additionally, sporting events, particularly the Super Bowl, are major cultural moments in the U.S., bringing people together to watch, eat, and celebrate.

What are American people like socially?

Americans are generally friendly and open, with a tendency to engage in small talk, even with strangers. Social interactions are often casual, and smiling at people in public is common. Americans are known for being direct but polite, with less emphasis on formality compared to other cultures. Sports play a big role in social life, with events like football games being popular gatherings. Additionally, the U.S. is increasingly welcoming to people of different backgrounds, including the LGBTQ+ community and people of colour, though attitudes can vary by region. Visitors will find that Americans are expressive in conversation, often using gestures, and are more likely to hug than bow when greeting someone they know well.

Featured United States Trip Ideas

United States Travel Packages

Family Vacations

Waikiki
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O'ahu & Maui Family Road Trip

Hawai'i, Maui, O'ahu, Honolulu, and Pearl Harbor
Independent family road trip through Hawaii’s O‘ahu and Maui, from volcanic craters and lush valleys to coral reefs alive with tropical fish and sea turtles.
8 days
From US$1,449/p.p.
Request a Quote

Classics

Kenai Fjords
+1

Alaska by Rail: Glaciers, Fjords & Denali

Alaska, Anchorage, and Mount Denali
Experience Alaska’s raw beauty on this independent journey through vast wilderness, scenic railways, fjords, and wildlife-rich landscapes across the USA’s final frontier.
7 days
From US$4,407/p.p.
Request a Quote
Kalalau Lookout
+1

Highlights of Kauai: Exploration by Land, Sea & Air

Hawai'i and Kauai
This Kauai escape pairs lush coastlines and soaring cliffs with warm seas, island culture, and time to simply be.
7 days
From US$4,761/p.p.
Request a Quote

Travel Stories

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Brooke Theron has booked 3 trips for us, France and Tunisia in 2025 and we have just returned from a 2 week trip from China. The entire trip was flawless, from the research to the booking Brooke is always soo helpful in whole process. Brooke always works with us to answer any questions and make sure any request we have can be added. Our tour guides James, Helen, Felicity and Keira and drivers were all top notch with lots of information on each stop and sent us onto our next stop with no problems. The hotels, trains and tours were all excellent. We couldn't have asked for more I look forward to working with Brooke and Goway tours on our next vacation.Maddie
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Bijal and Martin (tour guide in Kenya) made this the trip of a lifetime. I felt safe every minute of the trip. I did not care for the travel from the Serengeti to Ngorogoro Crater. I felt the last hotel was too far from the crater i was exhausted not wanted to travel to the crater. The travel was absolutely brutal for 6 hoursKathie Becker
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Josie was incredible to work with. She replied to all emails quickly and effectively. She was very knowledgeable and always willing to help. Would definitely work with Josie again!! Clients had an incredible 14 days in Italy with no complaints. A dream vacation!!Chattell Blue
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Our safari in Tanzania was excellent. Brooke Theron, our Goway representative, was easy to work with, responsive and knowledgeable. Our guide in Tanzania, Anwar Razak, was outstanding. His knowledge and his driving ability was impressive. He was also engaging. We enjoyed our time with Anwar. The camps that Goway recommended were comfortable, welcoming and surprisingly luxurious while capturing the essence of the Serengeti and Ngorongoro. We had a wonderful trip. Jack B.
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My agent Lisa made the booking process easy. Her expertise on the Azores was extremely helpful. Final documents were precise and thorough. Transfers were on time, tours were informative and fun, and the lovely accommodations were well suited to our needs.Christine Hosty
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I am so happy to use Goway for my tour experience while visiting Vietnam during Oct 15 through October 29, 2026. We had 3 very good, thoughtful, and caring guides in Hanoi, Danang, and Ho Chi Minh City. They were very knowledgeable for each of their respective areas. they all fulfilled every part of our itinerary. I wish to give an extra acknowledgment to my guide in Danang and Hoi An. Mr. Phung Van Hung was very friendly and caring for me. During my stay in Hoi An, I became sick and required a visit to the local hospital in Hoi An. I contacted Mr. Phung, and he graciously offered to take me and stay with me to interpret during my visit for medical care even though he was not working that day. I really appreciate his extra above and beyond service he provided. I really must let Goway know, he is a wonderful guide!George C.
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Suzzette and her team provided exceptional support throughout our year‑long planning process for our Bali group. Despite multiple changes, updates, and last‑minute cancellations, she remained organized, responsive, and solution‑focused. Asia Trails Indonesia delivered a seamless experience from arrival to departure, and our guides, Dayu and Adit, were outstanding; prompt, knowledgeable, and attentive to every detail. The coordination across multiple departure cities, the curated excursions, and the overall flow of the itinerary were executed beautifully. My group thoroughly enjoyed the trip and is already asking about returning. I highly recommend Suzzette as a group coordinator for her professionalism, dedication, and high‑quality service.Anchored Memories Travel
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Mike K. graciously provided us with a perfect itinerary, offering us flexible high quality options for our trip. We added in a few complex details and he maneuvered around them creating smooth transitions. Planning an overseas 11 day trip can be overwhelming and Mike made everything feel easy. I highly recommend!Amy Challgren
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Goway staff was available to us throughout our entire trip to Costa Rica. Their involvement was seamless and surprisingly smooth between them and all of our hotels and tours. We have been totally impressed with their involvement with our travel agent and their complete resolution of the only problem we had during the 2 different international trips that we have taken.Diana McCrory
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Thank you to Goway for a great and enjoyable 7 day tour in China, for our Canadian group of 14! Very special thanks to the local guides in Shanghai, Xi’an and Beijing ( Richard, Richard and James) who were second to none! Each was a knowledgeable ambassador for their home city, working hard to ensure our enjoyment and comfort, and to showcase the beauty of each area and its current and historical sites. They very kindly and patiently assisted everyone, and especially accommodated 2 of our group who encountered unexpected wellness challenges. The local bus drivers for our group were experts too, keeping us on time and safe on the roads and highways. Hotels were beautiful, welcoming, well located and appointed, quiet, comfortable and clean. Additional travel arrangements by air and high speed train went off without a hitch. KATHLEEN LLOYD
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