My Wishlist
1.800.557.2841or Contact Your Travel Advisor
Brightly lit Times Square at dusk, with bustling traffic, pedestrians, and iconic billboards.
Not sure which theme is right for you?

Culture & Traditions

Experience the cultural mosaic of the diverse United States.

The culture of the United States is as diverse as its people, offering a rich tapestry of influences from around the globe. Each region boasts its own distinct identity, from the jazz-filled streets of New Orleans to the tech-driven energy of Silicon Valley, and from the political heart of Washington, D.C., to the cowboy culture of the Midwest.

American society is built on principles of freedom, individualism, and innovation—values that have shaped its global influence in music, art, politics, and technology. The country’s history, including movements like the American Revolution and the civil rights era, has fostered a dynamic blend of traditional and countercultural narratives. Visitors can experience this diversity firsthand through regional foods, festivals, and local traditions, whether they’re indulging in Southern comfort food, attending a Broadway show, or exploring the scenic beauty of its national parks. America's culture invites exploration, offering something for everyone—from art enthusiasts to sports lovers and everything in between.

What is visiting etiquette in the United States?

In the U.S., casual friendliness and politeness go a long way. Greeting with a handshake or a smile is common, and making small talk with strangers, especially in social or service settings, is normal. Tipping is expected at restaurants, taxis, and for service staff, with 15-20% being the standard. Public drinking is generally discouraged, with alcohol laws varying by state, so be mindful of where you consume alcohol. Americans value personal space, so avoid standing too close in conversation. Additionally, open criticism of local customs or politics, especially with people you’ve just met, can be seen as rude. The country is fairly informal, so don't worry too much about rigid social rules—just be polite and open.

What is the United States best known for culturally?

The U.S. is best known for its cultural diversity, reflected in its music, film, and food. From Hollywood's global influence on film to the country’s contributions to jazz, rock, and hip-hop, American pop culture has shaped the world. Socially, meals are often a time for bonding, with gatherings centred around food, especially during holidays like Thanksgiving. The U.S. also has a strong sports culture, with baseball, football, and basketball serving as popular pastimes. Americans tend to embrace a casual, friendly atmosphere in social settings, and it's common to find community in places like coffee shops, sports bars, or local gatherings.

What are some United States traditions?

American traditions vary widely, but key national holidays include Thanksgiving, celebrated with family gatherings and feasts, and the Fourth of July, which marks the country’s independence with fireworks, barbecues, and patriotic displays. Other traditions are tied to regional cultures, such as Mardi Gras in New Orleans or rodeos in the Midwest and Southwest. Religious traditions are also prevalent, with Christmas and Easter being widely observed. Additionally, sporting events, particularly the Super Bowl, are major cultural moments in the U.S., bringing people together to watch, eat, and celebrate.

What are American people like socially?

Americans are generally friendly and open, with a tendency to engage in small talk, even with strangers. Social interactions are often casual, and smiling at people in public is common. Americans are known for being direct but polite, with less emphasis on formality compared to other cultures. Sports play a big role in social life, with events like football games being popular gatherings. Additionally, the U.S. is increasingly welcoming to people of different backgrounds, including the LGBTQ+ community and people of colour, though attitudes can vary by region. Visitors will find that Americans are expressive in conversation, often using gestures, and are more likely to hug than bow when greeting someone they know well.

Featured United States Trip Ideas

United States Travel Packages

Family Vacations

Waikiki
+1

O'ahu & Maui Family Road Trip

Hawai'i, Maui, O'ahu, Honolulu, and Pearl Harbor
Independent family road trip through Hawaii’s O‘ahu and Maui, from volcanic craters and lush valleys to coral reefs alive with tropical fish and sea turtles.
8 days
From US$1,690/p.p.
Request a Quote

Classics

Denali National Park, Alaska
+1

Alaska by Rail: Glaciers, Fjords & Denali

Alaska, Anchorage, and Mount Denali
Experience Alaska’s raw beauty on this independent journey through vast wilderness, scenic railways, fjords, and wildlife-rich landscapes across the USA’s final frontier.
7 days
From US$4,443/p.p.
Request a Quote
Kalalau Lookout
+1

Highlights of Kauai: Exploration by Land, Sea & Air

Hawai'i and Kauai
This Kauai escape pairs lush coastlines and soaring cliffs with warm seas, island culture, and time to simply be.
7 days
From US$4,801/p.p.
Request a Quote

Travel Stories

Get inspired about Your Trip to United States

Not sure which theme is right for you?

Unlock more by subscribing to our newsletter.

With our newsletter, you’ll get access to regular communications that inspire you and help you explore the world your way.
Exclusive Savings
Insider Benefits
Trending Stories
Newsletter signup visual
ExcellentBased on 5,258 Reviews
Verified
Touching base after our trip. As usual you did a great job helping plan and execute an amazing travel experience!! Everything was fantastic. Especially our hotel location. Since it's connected to the Victoria station it made getting around very easy. Thanks again for your help I'm sure we'll be booking our next trip soon...Leigh Ferris
Verified
The trip was planned perfectly, with the support of knowledgeable and dedicated local staff during any critical point of the trip. The accommodations, transfers, transportation, guides' input and visits' setup met the highest standards and expectations.Nadia & Cristian
Verified
We recently completed a trip to Crete, Greece - our third trip with GoWay - and I have run out of superlatives to laud their efforts. This was a self drive trip, and as has been our experience with GoWay, we were permitted to customize the standard offered itinerary to suit our personal preferences. Brooke, our agent on this trip, went the extra mile to make all the adjustments we requested, including providing for an English-speaking guide at the Phaistos archeological site. The hotels which Brooke booked on our behalf were truly excellent, and - again, per our wish - just outside of the urban chaos of Heraklion, Rethymno and Chania, but close enough to readily access the cities' benefits. Each hotel was a beachside sanctuary, and we spent several serene, idyllic days never leaving the hotel, and yet there was plenty of time for more distant and adventurous sight seeing. I cannot overstate how happy we have been with our GoWay experiences - most notably in their willingness to listen to our preferences and make those manifest in the itinerary - and this most recent trip just confirms our already positive opinion of GoWay, and we will be certain to consider them again for our next travel adventure.Frank Venuti
Verified
Venessa Lloyd at GoWay organized a trip to Africa for us- We just returned last week. It was very well organized and included everything we requested, and more. We did two safaris - one in Tanzania and one in South Africa. They were both excellent, with first class accommodations and guides. We absolutely would recommend GoWay and Vanessa to anyone. Sandra
Verified
Overall, the hotel and tours were amazing. We had issues with communicating with the driver. At times I was asked where, I was gone. The local company handled the situation and there were minor issues after. I would recommend a local English-speaking guide every day. My clients loved the trip. The area we stayed in had many restaurants and local markets nearby. I recommend the cooking class, flamenco dance show, wine tasting and taps tour, and the city tour. Jolynn Tizeno
Verified
Ani M was absolutely amazing to work with! I actually chose Goway for our group trip because of her recommendations. She was the only agent who took the time to explain that we really needed to split our travels into two separate trips if we wanted to experience everything on our wish list, and I really appreciated her honesty and guidance. Throughout the planning process, Ani was incredibly helpful and answered ALL of my questions, even when I asked the same ones more than once! She was patient, knowledgeable, and always willing to help. I enjoyed working with her and her team so much that I already have another group trip planned with her, and I expect we'll be planning another one soon! The guides during our Scotland trip were wonderful as well. Ian Short was the BEST! He was professional, knowledgeable, and made sure everything ran smoothly so we could simply enjoy the experience. He even worked in sightseeing stops we didn't know we needed to see, and those little extras made the trip even better. The entire experience was absolutely wonderful from beginning to end. I'm already looking forward to our next adventure to Ireland with Goway and working with Ani and their team again!Angela Butler
Verified
Michael was informative and answered all my questions. Flexible with package details and accommodated changes we preferred with activities. He put together a superb tour with transportation and guides that were very knowledgeable. Would book with them again on next trip to Europe.Christopher Carey
Verified
We recently traveled to Portugal and had the most wonderful experience. As our first venture overseas, we decided to search online for travel assistance. We happened across Goway Travel and are so glad we did! Michael Keon, our Destination Specialist, is extremely proficient and knowledgeable in his profession. "Thorough" is an understatement. He assisted every step of the way from the moment we stepped on our flights, transfer arrangements, hotel accommodations, train travel and multiple tours/outings tailored to our specific needs/wish list. He provided unparalleled guidance and support during the planning process and was always available to discuss any questions/concerns. His communications were always prompt and concise. Without a doubt, our best trip to date...there will be no hesitation to contact Mr. Keon for future travels. Joanna Lynn Mays Michael Andrew Mays Joanna Mays
Verified
What made this experience great was Cedric Wai. Had a client going to Asia and this is Cedric's wheelhouse since he is from there. Everything was wonderful. Everything went smoothly. The individual tours were wonderful and all the guides were exceptional. A lot of traveling-the flight was very good on Cathay Pacific would highly recommend their airline seats were comfortable and spaced well. Being on an airplane for 16 hours sucks in general, but other than being a little sore from being stuck in one place all was good. Thank you so much for all your help and the trip was wonderful and everything that it should be! Next trip will be much more relaxing, sitting still for a while on a beach somewhere ha ha!Careen Sullivan
Verified
Andrea Paredes helped me plan a last minute Colombia trip for my clients who had never been! They loved every minute of it. The hotels, history, excursions, and flights went very smooth. They were so happy with all their tour guides. Deanna Frisbie Borrego
Follow Us On
instagramfacebook
Contact UsCustomer ServiceGeneral Inquiries
Featured in
Travel + LeisureAfarCondé Nast TravellerSmithsonian
Accreditations & Memberships
ASTA — American Society of Travel AdvisorsUSTOA — United States Tour Operators Association
 
© Copyright 2026. Goway Travel