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Culture & Traditions

A blend of rich heritage and contemporary Kiwi spirit, New Zealand is a one-of-a-kind destination renowned for its stunning landscapes, unique Māori culture, and high quality of life. 

The concept of whānau, which refers to an extended family or family group in the Māori language, is deeply rooted in the country, where even visitors are invited to connect with the land. 

To experience this welcoming spirit firsthand, as well as vibrant cities, breathtaking natural wonders, and an ancient Indigenous heartbeat, book your New Zealand cultural journey with Goway today.

New Zealand’s Ancient Heritage and Māori Legends

From the tip of the North Island to the lower half of the South, Māori culture is a living, breathing part of New Zealand life that goes back nearly a millennium. 

There are many exciting ways to experience it on a New Zealand vacation, from going on a traditional waka (canoe) excursion along the country’s waterways (during which you’ll learn about taniwha, large supernatural beings that live underwater or in dark caves) or visiting the Waitangi Treaty Grounds, a significant historical site where the Treaty of Waitangi was signed, marking the beginning of the bicultural nation of New Zealand. 

At Rotorua, make sure to take in Whakarewarewa Living Maori Village (a living Maori settlement where visitors can learn about traditional life, see geothermal features, and enjoy cultural performances) or Te Puia (a geothermal park and Māori cultural centre featuring the Pohutu Geyser and Maori arts and crafts).

Whichever Māori experience you choose, you are sure to look at the world in a whole new way. “The Māori cultural experiences and performances offered throughout the North and South Islands are well worth seeking out,” says Destination Specialist Mary Georgiou. “If the opportunity presents itself, definitely take part in a hāngī,” a traditional Māori feast featuring food cooked with heated rocks buried in a pit oven called an umu.‍ 

Religious Traditions and Holidays in New Zealand

While New Zealand has no official religion and the majority of Kiwis identify as non-religious, Christianity is one of the most popular faiths, with approximately a third of the population identifying as Christians. 

Because New Zealand is located in the Southern Hemisphere, Christmas takes place during the country’s summer, meaning that it’s often celebrated by the beach.

The country’s other main public holidays include Waitangi Day (celebrated on February 6, it’s New Zealand's national day, commemorating the signing of the Treaty of Waitangi, the country’s founding document) and ANZAC Day (a day of remembrance for those who served in the country’s armed forces, marked every April 25).

Marataki, meanwhile, is a holiday celebrating the Māori New Year, usually observed on a Friday in June.

New Zealand Social Etiquette and Daily Life

Kiwis are known for being friendly, laid-back, and approachable people who place great value on egalitarianism and mutual respect. 

Humility and humour are also common traits: Most Kiwis don’t take themselves or others too seriously, utilizing ironic and self-deprecating humour to emphasize fairness and equality. 

Rugby Union is a way of life in New Zealand. The national team, the All Blacks, are revered around the country. To understand just how much the sport is ingrained in New Zealand culture, try the All Blacks experience in Auckland. 

While a lot of social settings are quite informal, it’s important to express politeness by saying please and thank you on your New Zealand vacation. Chats over a flat white, relaxed conversations at cultural events, taking in a rugby match, or engaging in any number of outdoor pursuits are among the best ways to get to know New Zealanders as well as to experience Kiwi hospitality. 

Festivals and Celebrations in New Zealand

New Zealand offers a diverse range of festivals and celebrations throughout the year. Among them are Matariki, a two-week mid-winter celebration marking the Māori New Year with dawn ceremonies, night markets, light shows, and traditional kapa haka performances. Also popular is Auckland’s Pasifika Festival, a large-scale celebration showcasing the vibrant cultures of the Pacific Islands through music, dance, food, and crafts. Another great experiencel is the Art Deco Festival in Napier

If you’re a foodie, the Marlborough Wine & Food Festival is New Zealand's longest-running wine and food event, showcasing Marlborough's world-renowned Sauvignon Blanc and other wines, alongside culinary creations from top chefs and producers.

Also on the South Island, the Queenstown Winter Festival, held every July, offers a diverse range of activities, from live music and fireworks over Lake Wakatipu to traditional winter pursuits such as dog sledding, ice hockey, ice carving, and ice skating. 

Explore New Zealand Culture With Goway

The richness of New Zealand culture, from Māori cultural experiences to a diverse food and wine scene, is inexhaustible and a great entry point for exploring the country. From traditional carving workshops to Indigenous storytelling tours, the experiences we can arrange for you are guaranteed to foster connection and delight. Let us design your immersive New Zealand vacation today.
 

Featured New Zealand Trip Ideas

New Zealand Travel Packages

Classics

Melbourne, Victoria's trend setting capital
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Classic Downunder: New Zealand & Australia

Victoria, Melbourne, Atherton Tablelands, Queensland, Cairns, Great Barrier Reef, Northern Territory, Sydney, New South Wales, Sydney Opera House, Bondi Beach, Queenstown, Milford Sound, Christchurch, Rotorua, and Auckland
Venture through New Zealand and Australia, where ancient landscapes meet cities. From Auckland's museums to the Great Barrier Reef's wonders, each stop tells a story.
22 days
From US$8,415/p.p.
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Air-Inclusive Travel

The Opera House, Sydney
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South Pacific Trio: OZ, NZ & Fiji with Airfare

Auckland, Sydney, New South Wales, Sydney Opera House, Bondi Beach, and Coral Coast
Explore the South Pacific on a journey through Fiji, Sydney, and Auckland, where you can unwind on pristine beaches and immerse yourself in cultures.
16 days
From US$4,099/p.p.
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Classics

Milford Sound
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Classic New Zealand

Christchurch, West Coast, Queenstown, Milford Sound, Wellington, Rotorua, and Auckland
From Auckland’s harbours to Christchurch’s revitalised streets, this classic New Zealand itinerary celebrates diverse landscapes and rich Maori culture seamlessly.
13 days
From US$4,432/p.p.
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Travel Stories

Get inspired about Your trip to New Zealand

Frequently Asked Questions

The Māori are the indigenous people of New Zealand, and their culture is the foundation upon which the nation is built. Today it shapes New Zealand's national identity through language, arts, customs, and a strong connection to the land.

To experience Māori culture in New Zealand, you can visit places like the Waitangi Treaty Grounds in the Bay of Islands, the city of Rotorua, and the Museum of New Zealand Te Papa Tongarewa in Wellington. Rotorua is particularly known for its cultural experiences, including living Maori villages like Whakarewarewa. You can also explore Maori history and art at Te Ahurei Māori Tourism in Waikato.

The haka, a traditional Māori dance, is deeply significant in New Zealand culture, embodying cultural pride, strength, and unity. It’s not just a war dance, but a powerful expression used for welcoming guests, celebrating achievements, and even honouring the deceased. 

Immigration and migration have profoundly shaped New Zealand's society and culture, transforming it from a predominantly British settler colony to a diverse nation with a strong multicultural identity. Initially, immigration primarily involved British and Irish settlers, leading to the marginalization of the Indigenous Māori population. In recent decades, however, the country has welcomed a more diverse group of newcomers, with a growing proportion of migrants arriving from Asia and other parts of the world. 

New Zealand's unique geography has profoundly influenced its culture, shaping the cultural identities of both the indigenous Māori people and European settlers. The isolation of the islands, the diverse landscape, and the abundance of natural resources have all contributed to distinct cultural expressions and societal development. 

Tipping is neither customary nor expected in New Zealand, where service providers are typically paid a reasonable wage and therefore don’t rely on gratuities for their income. But while tipping isn't mandatory, it is becoming more common, especially among tourists, and is appreciated for exceptional service.

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Brooke from Goway Travel was really great to work with. There was 12 of us travelling and we weren’t all travelling on the exact same itinerary. Brooke worked hard to keep us all organized. She facilitated all the bookings and flights for an African safari and further travel for some after that. The safari out of Nairobi was excellent. Would definitely use Goway Travel and Brooke again. Karen G
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Goway Travel one of the best travel companies that my family have used to book a vacation. We worked with Leo Li, a travel agent at Goway to plan a two week tour to China called Scenic China: Mountain, Rivers, and Rice Terraces in October, 2026. From the start, the communication was clear and helpful. Leo listened to what we wanted and added a day before the start of the tour and a day at the end of the tour which was requested, booked great hotels, and took the stress completely out of booking flights and transfers. When an order for tea that was purchased during the tour and not delivered as scheduled, Leo contacted the tea company to insure that the tea order had been shipped. The entire detailed itinerary was sent to me giving the dates and activity of each day and when and where the local guides were to meet us at each location whether an airport, train station, or hotel . Goway gave a customer helpline to call for guidance, help coordinating services, or urgent assistance. Leo did an outstanding job of putting together a memorable tour and we would happily recommend Goway to anyone looking for a seamless vacation.Howard T
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I will always use GoWay when I travel. And especially use my agent Bijal Kana. You never feel unsafe and your transfers and itinerary are amazing. This is my second trip with Goway, having gone to Egypt with them and having an amazing experience. I’ve now traveled to China and also had an amazing experience. The only thing I would improve is that some of the quality of the restaurants were less than I would have expected, sometimes feeling like you’re in a fast food restaurant ..I’m not sure if that’s controlled by go away or the local tour managers. But as far as driving and transportation in the itinerary, it was perfectly planned. The hotels also were top-notch. The tour guides also guide you securely in airports and trains to make sure that you are safely placed in the right area. If i had anything to improve on, it would be the restaurant quality, I expected more of a four or five star restaurant experience, which I would say 75% of the time I felt like we were in a very nice restaurant. Which made me think it was up to our tour guide that chose the restaurants. There were a few times that was extremely disappointed on the location and the restaurant experience. But other times I felt like it was the best place in the world they could’ve chosen so I’m not sure. Please don’t take this as anything against go away. I would definitely use them every time I travel. I wish I could directly submit a review on each tour guide in each location, which would be much more specific on how the experience went. Maybe in the future they will give a more in-depth survey on each tour guide that you interact with and their choices and their touring style. That being said I still give the trip a 95%. Marina Pender
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This Kenya adventure was my second trip to Africa with Goway, and once again, my go-to Africa specialist, Alexandra Hale, worked her magic. She helped create a thoughtfully planned itinerary that included all the must-see highlights of Kenya, with the perfect blend of luxury and adventure. Our custom journey took us from Nairobi to the Maasai Mara, on to Amboseli National Park at the foot of Mount Kilimanjaro, and finally to the beautiful Kenyan coast along the Indian Ocean. Along the way, we stayed at outstanding accommodations, including the Tamarind Tree Hotel in Nairobi, the Mara Serena Safari Lodge, Amboseli Serena Safari Lodge, and the Baobab Beach Resort & Spa in Diani. Every destination offered incredible experiences, but if I could change one thing, I would have added an extra day at the beach to enjoy the coast a little longer. The in-destination support provided by the Sense of Africa team was exceptional. Their knowledgeable guides enhanced our experience at every stop and ensured everything ran smoothly throughout the trip. One of my most memorable experiences was the hot-air-balloon safari over the Maasai Mara. Seeing wildlife from above at sunrise was truly breathtaking. The experience was made even more special with a freshly prepared champagne breakfast in the bush after landing. This was another unforgettable African adventure, and I’m already looking forward to returning to the continent. When it’s time to plan my next trip, Goway will be my first call.ABanks
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Exceptional Service from Leo Liu at Goway Travel Our recent 16-day private journey through China was an extraordinary experience, thanks in large part to Leo Liu of Goway Travel, who worked closely with me to create a truly personalized itinerary. What I appreciated most about Leo was his willingness to collaborate with me throughout the planning process. I had very specific ideas about the destinations, luxury accommodations, cultural experiences, and activities we wanted to include. Rather than simply offering a standard tour package, Leo listened carefully to my preferences, offered valuable suggestions, and worked patiently with me to refine every detail. Our journey took us through Beijing, Shanghai, Xi’an, Guilin and Yangshuo, and Hong Kong. Each destination offered something special, from China’s magnificent historical landmarks to its vibrant modern cities and breathtaking countryside. The accommodations were thoughtfully selected, including the Peninsula Beijing, Fairmont Peace Hotel in Shanghai, and the beautiful Sugar House in Yangshuo. We particularly enjoyed the unique experiences woven into our itinerary, including the spectacular Gong Yan performance in Shanghai and the scenic beauty of Yangshuo. What made Leo exceptional was that he understood the kind of travel experience we wanted. He respected my input, welcomed my suggestions, and helped transform my ideas into a seamless and memorable journey. Planning a complex private trip requires considerable coordination, and his professionalism, responsiveness, and attention to detail were greatly appreciated. Having traveled extensively, we value a travel advisor who does more than arrange hotels and transportation. We appreciate someone who genuinely collaborates with us to create meaningful experiences. Leo Liu delivered exactly that. Thank you, Leo, for your dedication, patience, and excellent service. Our China adventure was filled with wonderful memories, and we look forward to planning many more journeys with you and Goway Travel. Highly recommended for travelers seeking thoughtfully designed, personalized luxury travel experiences!Suzette
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I’ve travelled with GoWay Travel for over ten trips abroad.(Australia, Japan, NewZealand, South Africa, Botswana, Kenya/Tanzania.) Each itinerary was customized to fit my needs, suggestions given to improve the experiences, and the air transportation was arranged. The consultants have been exemplary, with Brooke Theron being my skilful consultant for this my third trip to Botswana. She was patient, knew her destinations, listened to my wants and delivered an itinerary that was different from my two other trips to Botswana. Since I now travel solo, I’m very conscious of security, planning, being met and transported from airports to destinations, very good accommodations with excellent food packages, and lots of activities. This trip rates in the top three of my journeys with GoWay. Brooke booked me into the Kwando Reserve- Splash 3 days and Lebala camp 3 days and 2 days on the Chobe Princess cruise on the border of Botswana and Namibia. Kwando Safaris were excellent and the Chobe Princess was good but not quite what I had envisioned. The whole trip was flawlessly detailed and executed. I was never left wondering what to do or where to go. GoWay’s partner in Botswana is Thompson Africa. They were very good. WIth GoWay and their wonderful consultants you can’t go wrong. You are safe and well looked after. I highly recommend this travel company.521810 - Linda Ann Weich - Africa
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I want to thank Taha for his outstanding knowledge on Ghana. It was so good to work with him on the planning and the process to Ghana. Everything was amazing, from the hotels, tour guide Leslie, restaurants, and the food. I would definitely recommend Taha to anyone wanting to travel with a group. Best, Lisa V HendersonLisa Henderson
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Early 2026 I met Alice Teramoto at the Phoenix travel show. I asked her about a dive trip to the Great Barrier Reef. Thankfully I kept her card. About 7 months later I started planning the trip myself. I was overwhelmed after I got my airline tickets to and from Australia and organized a dive boat. Thankfully I found her card. I texted her with my dates and within two days she had a complete agenda to me. It was amazing. She had transport to and from airports, car rental, tours everywhere I was going. I was gone for 6 weeks and I was so happy with everything she planned. I haven't used a travel agent in the past but believe me I would us Goway Travel and Alice again. barbara coy
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Everything was looked after and no stress for usJean Willoughby
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Vanessa from Goway Travel did a fantastic job pulling together a really comprehensive itinerary for our trip to Egypt. Her advice about "must see" sites was extremely helpful and she also provided great tips based on her own experience travelling to Egypt. Excellent planning by Vanessa meant we were able to thoroughly enjoy our trip. Olga
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