My Wishlist
1.800.557.2841or Contact Your Travel Advisor
A man with curly hair holds a camera, standing in front of a Mayan pyramid in a misty landscape.
Not sure which theme is right for you?

Culture & Traditions

Discover Guatemala’s rich culture with vibrant traditions and celebrations.

Guatemala has a rich and fascinating culture that stretches back more than 3,500 years, when the Mayan civilization was first established. This ancient culture is still present in modern Guatemalan culture, which draws on its Spanish, Mayan, Xinca, and Garifuna roots. You’ll see these varied traditions embraced in today’s Guatemalan cuisine, holidays, art, language, and clothing.

Guatemala’s modern culture reflects its Mayan heritage, colonial history, and contemporary influences. Traditional Mayan customs and rituals, including vibrant textiles, intricate weaving techniques, and ancient agricultural practices, persist in many rural communities. Colonized by the Spanish in the 16th century, Guatemala experienced a fusion of indigenous and European influences. This amalgamation is evident in the country's art, music, and cuisine. 

The Spanish colonial architecture, particularly in cities like Antigua, showcases Baroque and Renaissance styles. The celebration of festivals and religious events also plays a vital role in Guatemala's cultural identity. Semana Santa, or Holy Week, is marked by elaborate processions and intricate sawdust carpets adorning the streets. Indigenous ceremonies, such as the K'iche' Maya New Year, maintain a spiritual connection to the land and cosmos. Attending these ceremonies is sure to add to your travel experience in Guatemala.

Despite its rich cultural heritage, Guatemala faces challenges, including economic disparities and social issues. Nevertheless, the resilience of its people and the vibrancy of their traditions continue to shape and define Guatemala's unique cultural landscape, making it a fascinating destination for globetrotters from the world over.

What are some Guatemala traditions?

The most popular traditions in Guatemala have their roots in Indigenous Mayan culture and the Catholic faith brought by the Spanish in the 16th century. November 1st and 2nd Guatemalans celebrate the Day of the Dead, Día de los Muertos, in Spanish. Though many international travellers associate the holiday with Mexico, Guatemalans have their own unique ways to honor their ancestors. You’ll see colourful parades, dances, and live music that are undeniably Guatemalan, alongside Indigenous Mayan images and rhythms you don’t find anywhere else.

Two other holidays with Catholic roots and powerful Mayan influences are the Feria de Santa Lucia on December 13th and the Day of the Candelaria on February 2nd. Both celebrations are popular with children, so if you’re travelling with your family, check the dates of your Guatemala vacation to see if they coincide with these vibrant festivities. 

The most unique Guatemalan celebrations are Maximón and the Giant Kite festival. Maximón is a wooden figure celebrated every October 28th during a spiritual practice with syncretic roots in both Mayan beliefs and the Catholic faith. Guatemalan families who celebrate Maximón offer the statue gifts like food and drink to receive its blessings and guidance. The Giant Kite festival is held in the villages of Sampang and Santiago Sacatepéquez during the first week of November, where people make octagonal kites that represent Mayan reverence for the four cardinal directions, north, south, east, and west. The kites have a diametre up to an astounding 20 m (65 ft), which dwarf the spectators and are a truly marvellous sight.

What is the visiting etiquette in Guatemala?

Many Guatemalan families host homestays and work with Spanish-language schools to provide housing for travellers learning Spanish. However, the language barrier gets in the way of many Guatemalans who would love to invite tourists to their home for a meal. If you speak Spanish, or if you make friends with an English-speaking Guatemalan, it’s common to be invited home for lunch to meet the family. Bring a gift, like flowers or a nice bottle of rum, like Ron Zacapa. It’s polite to arrive 15 to 20 minutes after the time you’re invited for.

What are Guatemalans like socially?

Guatemalans are soft-spoken in public but can be more rambunctious during family meals in the comfort of their own home. Men greet each other with a firm handshake and women give a light kiss to the air next to the right cheek of both men and women. Nonbinary travellers may be more comfortable sticking with a handshake as it’s common knowledge in Guatemala that people from North America greet everybody with handshakes.

During your Guatemala vacation, greet people with buenos días in the morning and buenas tardes in the afternoon, rather than the more informal hola. After dark, switch to buenas noches to wish people a good evening. Guatemalans tend to dress formally, with much attention to grooming and proper decorum. 

What languages do Guatemalans speak?

Spanish is the official language and even people who speak an Indigenous language at home will speak Spanish with international travellers. There are 22 languages in Guatemala that are part of the Mayan language family and two other Indigenous languages that are not related to Mayan: Garífuna and Xinca. Guatemala’s rich diversity of languages can be seen as well as heard because each language preserves and strengthens a unique Indigenous culture. Travellers who love learning about cultures will be delighted with their opportunities to see how Indigenous languages are alive and well in Guatemala.

Outside of Guatemala City and Antigua, it may be difficult to find English-speakers. It’s polite to learn greetings and a few words like please (por favor) and thank you (gracias) in Spanish. For Spanish speakers, stick to usted rather than tu, as formality is highly valued in Guatemalan culture. If you have the opportunity to spend time with Guatemalans who speak an Indigenous language, don’t miss the chance to learn a few words in their language also.

Featured Guatemala Trip Ideas

Guatemala Travel Packages
Stroll the streets of Antigua
+1

Best of Guatemala & Belize: Temples & Beaches

Ambergris Caye, San Pedro, Mountain Pine Ridge Forest Reserve, San Ignacio, Tikal National Park, Tikal, Panajachel, and Antigua
Uncover ancient ruins, misty highlands, and reef-lined shores on this private-guided journey through Guatemala and Belize, rich in nature and Maya heritage.
12 days
From US$4,488/p.p.
Request a Quote
Tikal was once the capital of a powerful Mayan kingdom
+1

Guatemala Escape: Antigua & Tikal

Tikal National Park, Tikal, and Antigua
Explore Guatemala’s stunning landscapes, blending Mayan and Spanish cultures, from the charming streets of Antigua to the ruins of Tikal. Adventure awaits!
5 days
From US$2,108/p.p.
Request a Quote
Lake Atitlan
+1

Guatemala In Style: Antigua, Atitilan & Tikal

Guatemala City, Tikal National Park, and Antigua
Uncover Guatemala's rich history and natural beauty on this journey, from colonial Antigua to the stunning Lake Atitlán and the ancient wonders of Tikal.
10 days
From US$5,602/p.p.
Request a Quote

Travel Stories

Get inspired about tour trip to Guatemala

Not sure which theme is right for you?

Unlock more by subscribing to our newsletter.

With our newsletter, you’ll get access to regular communications that inspire you and help you explore the world your way.
Exclusive Savings
Insider Benefits
Trending Stories
Newsletter signup visual
ExcellentBased on 5,242 Reviews
Verified
We went on a highly customized comprehensive (though quick tour) of England and a bit of Scotland through Goway. Ingrid Aird did an amazing job of planning and arranging every detail with her deep experience, insight, thoughtfulness and creativity, tuning into the needs of each traveler; and she did so even though our decision to travel was rather spontaneous and last minute! Our family had the best time! We look forward to working with Ingrid and Goway again!Vilja Breiling
Verified
We used Goway to put together an itinerary for East Africa , and Zanzibar . Everything was great and went smoothly Dawn
Verified
I can't tell you enough how much I love to work with Callie. She is a life saver and I love how attentive she is. Every time I give her an itinerary for a client- she really knocks it out of the park with the proposal. If there are any issues- she is on it right away. Her work ethic is outstanding.Michelle Labarca
Verified
I had the pleasure of working with Amelia on a booking for a family of 4 to Tokyo, Kyoto and Osaka. She executed everything perfectly, was attentive to needs and the family was over the top happy with their vacation. She was quick to answer questions and provide helpful feedback. Highly recommended!Jessie Williams
Verified
We were trying to navigate Swiss Travel Center to book a 10 day train trip through Switzerland. It was exactly what we wanted but navigating their site was extremely difficult for us. Goway Travel picked up on our plight and put us in contact with Jacqueline Fagooli, one of their agents. From there on everything was so smooth. Their efficiency, communication, and thoroughness were beyond our expectations. The trip was fabulous and kudos to Jacqueline and Goway for their help in making it so.Carolyn McCormack
Verified
The destination specialist I've worked with (Kim Rawlings) has provided exceptional service. She is very knowledgeable of her region and everything they have to offer. She is very prompt in her communication and follow-up. She listens and is very attentive to my client's needs and wants. Kim's personality makes one feel like they've known each other for years. If GoWay had a customer service model, Kim is it.T. Jackson, Tribe Trek Travel
Verified
We had a wonderful and amazing two weeks in North-West Scotland. Shoutout to Jacqueline at Goway Toronto and the driver/guides with Rabbie's minibus tours (Stefan and Willie). Well-chosen hotels and no worries with dietary requirements; every detail was taken care of. Thank you! Ben Daube
Verified
Katie was professional, extremely responsive, and very welcoming to work with! We appreciate the recommendations, thoughtful edits, and the expertise. Would definitely recommend Goway travel and working with their team.Parking.com Customer
Verified
Such thoughtful and sincere communication with my advisor Katie! Even though the trip didn’t come into fruition as expected, she still remained committed to adjusting around our itinerary every step of the way. I’m very thankful for the opportunity she gave us as well as just general ideas for the trip.Jenna
Verified
Working with Isabella on a families trip to Ireland! The itinerary was 2 weeks, self drive with many excursions and a family wedding in the middle of it all! She was amazing from start to finish! She answered every question my clients had! She gave the best recommendations! So many details and planning went into this amazing trip! If i could give 10 stars I would! She would call me to make sure everything looked great! Thank you Isabella at Goway! You are the BEST and made this so easy for everyone! ⭐️ ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ Christine Amling
Follow Us On
instagramfacebook
Contact UsCustomer ServiceGeneral Inquiries
Featured in
Travel + LeisureAfarCondé Nast TravellerSmithsonian
Accreditations & Memberships
ASTA — American Society of Travel AdvisorsUSTOA — United States Tour Operators Association
 
© Copyright 2026. Goway Travel