My Wishlist
1.800.557.2841or Contact Your Travel Advisor
A reenactment scene with people in medieval costumes wielding shields and weapons in a grassy area.
Home/Destinations/Europe/Iceland/Culture & Traditions
Not sure which theme is right for you?

Culture & Traditions

Discover Iceland's rich tapestry of culture and vibrant art scene.

Despite a population of just 380,000, the number of museums and art galleries in the country is impressive. Cities, towns, and fishing villages alike have public places dedicated to art and heritage. Reykjavik has a thriving art, music, and theater scene. The Iceland Symphony Orchestra's cultural season begins in fall, and gives about 60 performances, including classical concerts and contemporary music.

The National Theater and Reykjavik City Theater have two full time companies that perform year-round. Major festivals include the Reykjavik Arts festival, featuring exhibitions, performances, and installations by local and international artists, Iceland Airwaves, a famous music festival showcasing Icelandic and international musicians, and Secret Solstice, a music and culture festival held under the Midnight Sun.

Iceland has many unique customs, including Bondadagur or Husband's Day that celebrates husbands and male partners, including boyfriends or fiances. It is one of the world's most feminist countries and has the smallest overall gender gap.

What is the visiting etiquette in Iceland?

The people of Iceland are considered to be friendly and courteous. When greeting someone in Iceland, it is appropriate to start with a handshake and address them by their first name, no formal titles are needed. Any type of hug or kiss are reserved for only family and close friends. Punctuality is valued in Iceland, so make certain you are conscious of time in meeting people, restaurant reservations, or attending tours. If you’ve been invited to visit someone’s home, it is customary to remove your outdoor shoes and leave them in the hall or at the door.

What is Iceland best known for?

Iceland’s striking natural landscapes scattered with Iceland volcanoes and glacial terrain have earned it its nickname land of fire and ice. Whether visiting an explosive geyser launching boiling water into chilly air or hiking to a glacier fed waterfall, there are non-stop scenic attractions to check out. The Icelandic people seek to be stewards of the land and have a strong connection to nature. They honour the land by treading lightly, ensuring to stay on paths already travelled. To prevent damage to the fragile landscape, exclusively use designated roads and respect any closures. It can be thrilling to spot wildlife such as Icelandic horses, whales, puffins, and sheep, but be sure to not disturb them and keep your distance. And when exploring Iceland’s nature be mindful of your garbage, littering is frowned upon.

In each corner of Iceland, there is a geothermal hot spring waiting for you to soak in! The warm revitalizing waters are filtered through volcanic lava rocks and filled with rich minerals. Whether you visit the famous Blue Lagoon outside Reykjavik, or the Forest Lagoon by Akureyri, it is of utmost importance to fully shower with soap before entering the water. This is taken seriously to keep everything clean, as many pools are treated with chemicals minimally.

What are some Icelandic traditions?

The ancient Viking heritage and modern Nordic influences have shaped the identity and traditions of Iceland. Icelanders treasure their epic literary sagas that recount the adventures of the Icelandic people during the Viking Age, offering glimpses into the beliefs, struggles, and triumphs of the early settlers. They continue to be preserved in modern day Iceland, passed down from generations during festivals and storytelling. The medieval sagas appeared in the 13th and 14th centuries, which are considered the golden age of Icelandic literature.

In the Nordic winter months Þorri (January and February), Þorrablót (Thorrablót) is commemorated. Families get together to toast to the gods, and enjoy a traditionally prepared feast with somewhat unusual delicacies that are dried, pickled and heavy on salt. The selection of food is a nod to the past, when winter’s darkness led to seeking sustenance due to low food sources. Highlights include cured ram's testicles, fermented shark, and boiled sheep’s head. Don’t hold back, there are a handful of restaurants around Iceland where you too can dine on a Þorrablót menu!

Summer solstice, called Sumarsólstöður in Iceland, is marked by extended sun filled days (only about a 4-hour long night!) that have historically held significant cultural importance. Traditional celebrations honour the power of the sun and associated folklore. You can even join in on public bonfires with storytelling, and folk musicians playing traditional Icelandic instruments such as the langspil and fiðla.

What are the Icelandic like socially?

The Icelandic people are known to be accommodating and hospitable to travellers, especially as recent years have seen an influx of visitors to Iceland. Most locals enjoy speaking with visitors, and willingly switch to fluent English to easily converse. If chatting with a local, the topic of weather often comes up, but try not to be negative about the weather, you might be told to áfram með smjörið, which translates to "on with the butter," or just get on with it! They are passionate about their island, and proud of what their country has to offer.

In social settings, Icelanders are said to be somewhat reserved, but also don’t take themselves too seriously. They enjoy dry humour and witty jokes, which can sometimes confound those not familiar. To avoid offending Icelanders, steer clear of any sensitive topics and maintain a neutral stance on any potentially polarizing political themes. They also appreciate their personal space, so be sure not to stand too close whether you are chatting or in a public space.

What language do Icelandic people speak?

Icelandic is the official language of Iceland. The Icelandic language has been passed down through generations, nearly unchanged since its medieval times. Linguistically, it’s considered one of the most difficult languages in the world to learn. Over 95% of Icelanders speak English fluently. The Icelandic people celebrate their native language, and actively work to preserve it, even celebrating annually with Icelandic Language Day!

Featured Iceland Trip Ideas

Iceland Travel Packages
Vik
+1

Private Iceland Discovery

Reykjavik
Experience Iceland with the Blue Lagoon and private tours of the South Coast, Golden Circle, and Into the Glacier adventure.
7 days
From US$8,592/p.p.
Request a Quote

Goway Select

Gullfoss Waterfalls
+1

Iceland Complete Road Trip

Reykjavik and Golden Circle
Explore Iceland's stunning scenery on an unforgettable road trip. From Reykjavik, visit geysers, glaciers, and waterfalls, and unwind in the famous Blue Lagoon before heading home.
10 days
From US$2,756/p.p.
Request a Quote

Health & Wellness

Akureyri
+1

Hot Springs & Cool Arctic Adventure Road Trip

Reykjavik
Independent self-drive through Iceland, where volcanic landscapes, thundering falls and steamy lagoons turn every mile into a wild, restorative escape.
6 days
From US$1,454/p.p.
Request a Quote

Travel Stories

Get inspired about Your Trip to Iceland

Not sure which theme is right for you?

Unlock more by subscribing to our newsletter.

With our newsletter, you’ll get access to regular communications that inspire you and help you explore the world your way.
Exclusive Savings
Insider Benefits
Trending Stories
Newsletter signup visual
ExcellentBased on 5,271 Reviews
Verified
I just returned from a wonderful trip to Sweden and Norway. I had the good fortune of working with Michael Keon who helped me plan and customize an interesting and balanced itinerary. All of the logistics went well, flights, transfers, hotels in great locations, travel between destinations, fjord safaris, cruises and guided tours with knowledgeable guides to inform and make the experience even more memorable. Michael was responsive to all of my questions and made it so easy to both prepare for and ultimately enjoy the trip. Looking forward to planning the next one!Gail
Verified
Just got back from a fabulous safari holiday in Tanzania. The trip was amazing! Exceeded my expectations. The people, the local team at Sense of Africa, the food, the accommodations (Karibu camps: Elephant Springs+Lion’s Paw and Sametu), the safari from the sky (hot air balloon)… I can keep going. Perfect way to celebrate my 50th bday. Thanks again to Alice Teramoto and Goway for making this happen! Truly a trip of a lifetimeKARISSA CARRASQUILLO
Verified
Working with Lisa Dachuk at Goway travel was splendid! She was responsive, careful, thorough and calm in ensuring that our 3-city honeymoon tour was customized to our needs. The ease, adventure, and beauty of the trip as facilitated by her is now a part of our honeymoon memory. Thank you for courteous and professional service! We enjoyed every bit of the trip (including Mt Etna erupting a week or two before our arrival to Catania)! The tours were absolutely excellent and the arrangements were precise to our needs. We would’ve considered (possibly) taking a boat from Malta to Catania, given the flight delays on ITA. YET, even the flight delays were handled with fast acting and professional support from Goway!!Ellen
Verified
I have had Melissa Moses plan our trips for us for quite a few years. She always finds interesting sights for us to see, the hotels are always beautiful and everything runs perfectly. Can't wait to get started on the next adventure. Andrea Jones
Verified
Just returned from a two week trip to Prague, Vienna and Budapest booked by Michael Keon at Goway This was our second trip booked with Michael Hotels were all excellent, in great locations, transfers to and from airports went without a hitch and train travel was exactly as planned. As we worked through all the details of planning the trip, he responded to lib questions promptly, making finalizing the trip very easy I would highly recommend him as a travel agent, and we will be using him again Kevin Bourke
Verified
Katie's knowledge and support were the primary reason the trip worked so well. Everything went smoothly, and the vacation could not have been any better. The hotels were wonderful, the two tours we took went well, and there were no issues with flights or transfers. GERAR
Verified
We have used Goway Travel previously, and they are the best. Our travel specialist, Shalini Thakur, designed our trip to Italy exactly the way we wanted. They make traveling so low-stress. The itinerary is very detailed, giving you plenty of time to review prior to your trip. We have drivers that meet us at the airport and take us to and from all stops on our trip. No dealing with trains and buses and taxis and dragging your luggage all over. They have great local guides for excursions, most in small groups of 10 or less. The trip is so much more meaningful with a knowledgeable guide to explain the history. Our accommodations are always centrally located to our excursions, most of the time we are picked up at our hotel. We like to keep busy on our trips, but Goway always plans a great balance that gives us time to rest a little after late nights or long days, so you don't get exhausted, which is nice as we are all in our late 60's. Although we have never needed to use it, it gives peace of mind knowing Goway has 24/7 emergency contacts if you need anything. We will definitely be contacting Shalini and Goway for our future trips. David Merrifield
Verified
Big shout out to Melissa-Lee and her team at Goway. She crafted a personal adventure through Peru. We gave her our must see places and she nailed it. The team on the ground was exceptional. The guides were all very knowledgeable. The hotels were all chosen carefully and exceeded our expectations. Could not have asked for a better tour. We will definitely use them again.Joanne
Verified
I began planning my Italy vacation with Avery more than a year before we traveled, and I want to start by giving her the recognition she deserves. Avery did an exceptional job planning this trip. From the beginning, I had a very clear vision of what I wanted to experience in Italy, and she listened carefully and captured it. The destinations, hotels, tours, transportation and overall flow of the trip were thoughtfully planned. Aside from three specific issues that I will address, everything came together extremely well. One of the things I appreciated most was the attention to logistics. The hotels were conveniently located, our tour meeting points were generally close to our accommodations, and the routing between cities made sense. Those details may seem small during the planning process, but once you are actually traveling through multiple cities, they make an enormous difference. I especially appreciated the meet and greet services and arranged transfers because they removed much of the stress that comes with arriving somewhere unfamiliar. I did not have to constantly worry about where to go, how to get there or who I was supposed to meet. I was able to enjoy my vacation instead of managing the logistics of my vacation. The people Avery arranged for us to work with in Italy were also excellent overall. Our drivers, guides and local representatives were professional, pleasant and easy to communicate with. We stayed at five hotels, and with the exception of Dharma Luxury Hotel in Rome, the other four were excellent. I loved them and would not change those selections. From a travel planning perspective, I would give Avery more than five stars. She listened, understood what I wanted and created the Italy experience I had envisioned. I would absolutely work with her again and recommend her to others. There were, however, three specific issues during the trip that I believe deserve attention. These involved the third-party operator used for our Siena, San Gimignano and Chianti tour, our experience at Dharma Luxury Hotel in Rome, and the response from Goway’s emergency travel support. I want to separate these concerns from my experience with Avery because I do not believe they reflect the quality of the work she did planning our vacation. My recommendations are therefore directed toward strengthening the third-party services surrounding the travel experience. I recommend that Goway review the operator used for the Siena, San Gimignano and Chianti tour, reconsider Dharma Luxury Hotel based on the maintenance and customer service issues I experienced and conduct a formal review of its emergency support provider, including whether the response to my request complied with the provider’s contractual service levels. Overall, this was an incredible Italy vacation, and Avery deserves tremendous credit for making it happen. Planning an excellent vacation is important, and she accomplished that. At the same time, what happens when something does not go according to plan is also an important part of the travel experience. The three problems I encountered were specific and identifiable, and addressing those areas would make an already excellent travel planning experience significantly stronger.S Moolah
Verified
Katie our travel agent planned a wonderful trip for us. Everything was taken care of and we didn’t have to worry about anything. I would highly recommend Go Way travel when planning a trip. 49ergirl
Follow Us On
instagramfacebook
Contact UsCustomer ServiceGeneral Inquiries
Featured in
Travel + LeisureAfarCondé Nast TravellerSmithsonian
Accreditations & Memberships
ASTA — American Society of Travel AdvisorsUSTOA — United States Tour Operators Association
 
© Copyright 2026. Goway Travel