My Wishlist
1.800.557.2841or Contact Your Travel Advisor
Young woman in a striped sweater stands in a plaza, holding a phone, with colorful buildings and people around her.
Home/Destinations/Europe/Sweden/Culture & Traditions
Not sure which theme is right for you?

Culture & Traditions

Uncover Sweden's rich cultural heritage through its captivating museums.

There are a few cultural pieces in Sweden celebrated for their history and significance to Swedes, and to the larger world.

The Viking Age is important in Swedish history. The Vasa Ship Museum is dedicated to a single ship, the Vasa, a huge 17th century sailing ship that sank in the middle of Stockholm’s harbour on its maiden voyage. It was dredged up from the floor of the harbour in 1961, 300 years after it sank, and restored to its original state. It’s now displayed in a large auditorium, decorated with hundreds of carved sculptures. The museum tells the story of the ship and life at the time of the sinking, and also about the people who lost their lives in the tragedy. 

The Nobel Museum offers an insight into the history and recipients of the Nobel Prize since the award’s inception in 1901. Exhibits tell the story of Alfred Nobel, who is known to have invented dynamite, and then spent his fortune on developing the Nobel prize to award those working to the benefit of humankind.

Pop House houses the ABBA Museum, which celebrates the band’s popular music and homegrown talents that burst into global popular culture. The museum is located on Djurgarden Island in Stockholm. Also on the island is Skansen, the oldest open-air museum in the world. Combined with a zoo featuring animals native to Scandinavia, Skansen features examples of dwellings and farms from across the country and from various time periods over the history of the nation. You’ll find dairies, bakeries, and handcraft centres here – it’s an excellent spot for families and offers great views of the harbour and city.

The IKEA Museum allows visitors to follow the development of IKEA showing how its furniture, products, and events became a desirable global series of products. Design and product development, sustainability, and the environment as well as communication and marketing are all included in a tour of the museum. 

Featured Sweden Trip Ideas

Sweden Travel Packages
Flam, Norway
+1

A Vision of Scandinavia

Stockholm, Oslo, Norwegian Fjords, Bergen, Stavanger, and Copenhagen
A journey through Denmark, Norway and Sweden, where fjords, coastal ferries and Nordic culture unfold in a seamless, scenic northern escape.
10 days
From US$4,599/p.p.
Request a Quote
Malmo, Sweden
+1

Summer Over the Oresund Bridge

Malmo and Copenhagen
Enjoy an independent and private-guided journey through denmark and sweden, blending royal heritage, coastal scenery and modern design with time to wander
7 days
From US$4,086/p.p.
Request a Quote
Northern Lights over Kiruna Sweden
+1

Sweden's Northern Lights

Stockholm and Kiruna
Chase the northern lights in Sweden’s Arctic Circle, where huskies glide through winter landscapes and dining under the aurora becomes an unforgettable delight.
5 days
From US$3,574/p.p.
Request a Quote

Travel Stories

Get inspired about Your Trip to Sweden

Not sure which theme is right for you?

Unlock more by subscribing to our newsletter.

With our newsletter, you’ll get access to regular communications that inspire you and help you explore the world your way.
Exclusive Savings
Insider Benefits
Trending Stories
Newsletter signup visual
ExcellentBased on 5,154 Reviews
Verified
Mahalo Goway Travel for helping in planning our group Japan's trip. Lawrence was very helpful & patient with all the changes & additions we did. Also, mahalo to Natasa who helped planned my Australia trip past November. The planning from transportation to tours to hotels worked very smoothly. I'll continue to use Goway travel for all my International trips. I'll also will recommend to my friends & family to use Goway...MahaloTanya Laguatan
Verified
Maria Spitman was wonderful to work with. She was very helpful in designing our trip to Japan and equally wonderful when we had to cancel it. I loved the service she gave us.Sandy Warren
Verified
My daughter and I had a wonderful 2 weeks in New Zealand! The country is so beautiful and the people so friendly. Our destination specialist did a great job with planning and organizing the itinerary, choosing our hotels, and organizing transportation. The hotels were absolutely beautiful and we had great views. We felt right at home and found all of the staff to be friendly and accommodating. There were no issues with our itinerary and our excursions we were always on the list. Our transportation was always ready and waiting for us. We want to thank Goway Travel for their hard work and patience with us in planning this trip. Any changes that needed to be made were communicated timely. We also want to thank you for the beautiful weather during the entire 2 weeks it was perfect every day 😀. It was a memorable trip that we will never forget and we will think of Goway when we plan our next adventure. Because it was not just a vacation; it was an adventure!Connie Wenhardt
Verified
We had a great travelling experience with GoWay ! Thank you all involved in organazing our trip!Maia
Verified
Brigitta Fuller is Amazing! She was my group coordinator. She understood the assignment and all the nuances I was trying to achieve. The itinerary she curated was fantastic. If you want someone who truly cares about her group and what they are trying to achieve. I will always reach out to Brigitta first for Europe groups. Kathryn Walker
Verified
My clients had a wonderful time on their trip to Easter Island. They were very pleased with the Hare Nua Hotel Boutique and especially noted the warmth and hospitality of the hotel staff as well as their excellent breakfasts. Jaime Vargas-Hendandez was an exceptionally gracious and knowledgeable agent, who went out of his way to ensure that my clients had the best possible experience. I will definitely contact him for future bookings and will recommend him to my colleagues.Alethea Kardas
Verified
We were just back from an ambitious 42-day grand circle through seven of the ASEAN countries! An itinerary gestating over a period of time, carefully planned and pore over intently all the way through proved satisfying as expected, but the amazing "embarras de richesse" in six weeks such as we've never experienced before truly went beyond our imagination, both in terms of scenery and culture! The vast majority of the local teams who work with Goway provided impressive service throughout our stay, and quite a number of the guides and drivers deserve to be called cream of the crop in their line of work. But ultimately, we owe our destination specialist Taryn a profound gratitude for her insight and for her coordination efforts which made all this possible. When our debit card was not retrievable in an airport ATM Taryn again went out of her way to approve a small loan through transfer to our local guide's bank account, who then withdrew cash from an ATM while we simply paid Goway Travel by credit card through an online payment link. This helped us tremendously through that difficult moment. We will always treasure this kindness on her part.Yuan Lin
Verified
Alice was most helpful - full of insider suggestions. She was a good listener and able to provide tours, routes and guides tailored to our interests. She made our February trip to New Zealand entirely wonderful. Marlene
Verified
We did a 19 day NZ Rail and Cruise Discovery Tour and then a 12 day Australian tour put together by out specialized travel operator Joanne Palanuik. New Zealand- ABT Tours ran the actual tour and did a fabulous job. The Guide Sharon was great and worked very hard coordinating 32 people. Mostly all Australians and we has so much fun with them! Our driver Chris (a retired policeman) was especially great- he knew so many interesting things about NZ and shared them while driving throughout the trip. We loved him! So many highlights...overnight on a ship in the Milford Sound...cable car to a nature reserve then a Gold Class train ride back...Queenstown adventures..excellent meals along the way...all drivers and transfers were excellent too. Oceana Tours in Melbourne were great as well. A morning city tour and afternoon tour were wonderful. Then the next day to Philips Island for the Penguin moonlit march was sooo special. And the Ocean road cruise too!! Sydney was gorgeous...Bondi Beach...Barrier Reef...Ayers Rock (Uluru) Both Australians and New Zealanders were so helpful and friendly... In short I wish I could do it all over again..highly recommend. Every day was a new adventure :) Kathleen Reardon customer
Verified
Katie was a dream to work with. We made many changes to the standard itinerary to customize our trip and she never missed a beat. Her responsiveness and humor made working together a joy and her most common response to our very packed activities was, “can I help with that?” Hotels, car rental all went smoothly and were very much to our liking. The super long flights were laid out to minimize travel time and maximize comfort. Katie and GoWay made this dream trip happen. Faye
Follow Us On
instagramfacebook
Contact UsCustomer ServiceGeneral Inquiries
Featured in
Travel + LeisureAfarForbesSmithsonian
Accreditations & Memberships
USTOAASTA TOPASTATICOACTA
 
© Copyright 2026. Goway Travel