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Culture & Traditions

Discover the vibrant cultural events that define Wales' unique charm.

Hay Festival in Hay-on -Wye (The Town of Books) is a world renowned literary event that promotes itself as a catalyst for change. Well-known writers from around the world, discuss and share stories, and posit theories on the state of the world. Nobel prizewinners, novelists, scientists, politicians and historians and environmentalists come together to share the latest thinking in the arts and sciences and conduct debates on current affairs, politics and social issues. Former president Bill Clinton once called the festival the ‘Woodstock of the mind’. It has a reputation for fostering intellectual discourse. The festival president is Stephen Fry.

Dylan Thomas, poet and writer, had his childhood home in Swansea and had a deep connection to his homeland. Roald Dahl, the author of many beloved children’s stories, was born in Cardiff. One could pick up Charlie and the Chocolate Factory with a different perspective and just about read it as a Welsh industrial novel.

The village of Portmeirion is situated on the north-west coast of Wales and is famous for being a miniature replica of a picturesque Italian village. It is located on a promontory next to the beautiful 70-acre Gwylt Gardens. Many rare species are planted here including monkey puzzle trees, pines, magnolias, camellias, giant redwoods, and ginkgo bilobas, and dozens of varieties of rhododendrons. There is a mix of very fine and Instagrammable manicured gardens and many wild areas to explore. Forest bathing here is a true pleasure.

The Royal Welsh Show is a large agricultural show held in July, in Llanelwedd, Powys, central Wales. It’s been an event since 1904 and was granted Royal status by Queen Elizabeth II in 1963. The show isn’t simply an agriculture show, it showcases Welsh music, food, and culture and is attended by more than 200,000 people each year.

Featured Wales Trip Ideas

Wales Travel Packages
Llanddwyn Island, Anglesey, North Wales
+1

Wales in a Week: Castles, Coast & Culture

Brecon Beacons, Snowdonia, and Cardiff
Discover Wales on a small group tour blending scenic rail rides, coastal charm, and castle lore with rich traditions and time to explore at your own pace.
8 days
From US$5,677/p.p.
Request a Quote
Cardiff, Wales
+1

The Wonders of Wales Road Trip

Cardiff
Explore Wales on this independent self-drive, from coastal bays to soaring peaks, uncovering rich history, lively towns and wild national parks along the way.
8 days
From US$2,298/p.p.
Request a Quote

Escorted Tours

Snowdonia, Wales
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Essential London & Wales

London, Big Ben, Buckingham Palace, and Tower Bridge
Venture into the heart of England and Wales, blending iconic London landmarks with the enchanting Welsh countryside. Witness history, culture, and natural beauty unfold.
9 days
From US$3,971/p.p.
Request a Quote

Travel Stories

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Touching base after our trip. As usual you did a great job helping plan and execute an amazing travel experience!! Everything was fantastic. Especially our hotel location. Since it's connected to the Victoria station it made getting around very easy. Thanks again for your help I'm sure we'll be booking our next trip soon...Leigh Ferris
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The trip was planned perfectly, with the support of knowledgeable and dedicated local staff during any critical point of the trip. The accommodations, transfers, transportation, guides' input and visits' setup met the highest standards and expectations.Nadia & Cristian
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Overall, the hotel and tours were amazing. We had issues with communicating with the driver. At times I was asked where, I was gone. The local company handled the situation and there were minor issues after. I would recommend a local English-speaking guide every day. My clients loved the trip. The area we stayed in had many restaurants and local markets nearby. I recommend the cooking class, flamenco dance show, wine tasting and taps tour, and the city tour. Jolynn Tizeno
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Ani M was absolutely amazing to work with! I actually chose Goway for our group trip because of her recommendations. She was the only agent who took the time to explain that we really needed to split our travels into two separate trips if we wanted to experience everything on our wish list, and I really appreciated her honesty and guidance. Throughout the planning process, Ani was incredibly helpful and answered ALL of my questions, even when I asked the same ones more than once! She was patient, knowledgeable, and always willing to help. I enjoyed working with her and her team so much that I already have another group trip planned with her, and I expect we'll be planning another one soon! The guides during our Scotland trip were wonderful as well. Ian Short was the BEST! He was professional, knowledgeable, and made sure everything ran smoothly so we could simply enjoy the experience. He even worked in sightseeing stops we didn't know we needed to see, and those little extras made the trip even better. The entire experience was absolutely wonderful from beginning to end. I'm already looking forward to our next adventure to Ireland with Goway and working with Ani and their team again!Angela Butler
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Michael was informative and answered all my questions. Flexible with package details and accommodated changes we preferred with activities. He put together a superb tour with transportation and guides that were very knowledgeable. Would book with them again on next trip to Europe.Christopher Carey
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What made this experience great was Cedric Wai. Had a client going to Asia and this is Cedric's wheelhouse since he is from there. Everything was wonderful. Everything went smoothly. The individual tours were wonderful and all the guides were exceptional. A lot of traveling-the flight was very good on Cathay Pacific would highly recommend their airline seats were comfortable and spaced well. Being on an airplane for 16 hours sucks in general, but other than being a little sore from being stuck in one place all was good. Thank you so much for all your help and the trip was wonderful and everything that it should be! Next trip will be much more relaxing, sitting still for a while on a beach somewhere ha ha!Careen Sullivan
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