My Wishlist
1.800.557.2841or Contact Your Travel Advisor
Historic stone church with a tall tower, surrounded by trees and glowing lights, under a dramatic cloudy sky.
Home/Destinations/Europe/Wales/Culture & Traditions
Not sure which theme is right for you?

Culture & Traditions

Discover the vibrant cultural events that define Wales' unique charm.

Hay Festival in Hay-on -Wye (The Town of Books) is a world renowned literary event that promotes itself as a catalyst for change. Well-known writers from around the world, discuss and share stories, and posit theories on the state of the world. Nobel prizewinners, novelists, scientists, politicians and historians and environmentalists come together to share the latest thinking in the arts and sciences and conduct debates on current affairs, politics and social issues. Former president Bill Clinton once called the festival the ‘Woodstock of the mind’. It has a reputation for fostering intellectual discourse. The festival president is Stephen Fry.

Dylan Thomas, poet and writer, had his childhood home in Swansea and had a deep connection to his homeland. Roald Dahl, the author of many beloved children’s stories, was born in Cardiff. One could pick up Charlie and the Chocolate Factory with a different perspective and just about read it as a Welsh industrial novel.

The village of Portmeirion is situated on the north-west coast of Wales and is famous for being a miniature replica of a picturesque Italian village. It is located on a promontory next to the beautiful 70-acre Gwylt Gardens. Many rare species are planted here including monkey puzzle trees, pines, magnolias, camellias, giant redwoods, and ginkgo bilobas, and dozens of varieties of rhododendrons. There is a mix of very fine and Instagrammable manicured gardens and many wild areas to explore. Forest bathing here is a true pleasure.

The Royal Welsh Show is a large agricultural show held in July, in Llanelwedd, Powys, central Wales. It’s been an event since 1904 and was granted Royal status by Queen Elizabeth II in 1963. The show isn’t simply an agriculture show, it showcases Welsh music, food, and culture and is attended by more than 200,000 people each year.

Featured Wales Trip Ideas

Wales Travel Packages
Snowdonia
+1

Welsh Wonders: Cardiff, Snowdonia & Anglesey

Brecon Beacons, Snowdonia, and Cardiff
Discover Wales on a private-guided trip, from St. Davids Cathedral and Brecon Beacons to Anglesey and Wrexham, with Penderyn Whisky and afternoon tea.
8 days
From US$8,304/p.p.
Request a Quote
Cardiff, Wales
+1

The Wonders of Wales Road Trip

Cardiff
Explore Wales on this independent self-drive, from coastal bays to soaring peaks, uncovering rich history, lively towns and wild national parks along the way.
8 days
From US$2,305/p.p.
Request a Quote

Escorted Tours

Snowdonia, Wales
+1

Essential London & Wales

London, Big Ben, Buckingham Palace, and Tower Bridge
Venture into the heart of England and Wales, blending iconic London landmarks with the enchanting Welsh countryside. Witness history, culture, and natural beauty unfold.
9 days
From US$4,039/p.p.
Request a Quote

Travel Stories

Get inspired about Your Trip to Wales

Not sure which theme is right for you?

Unlock more by subscribing to our newsletter.

With our newsletter, you’ll get access to regular communications that inspire you and help you explore the world your way.
Exclusive Savings
Insider Benefits
Trending Stories
Newsletter signup visual
ExcellentBased on 5,334 Reviews
Verified
Everything was looked after and no stress for usJean Willoughby
Verified
Vanessa from Goway Travel did a fantastic job pulling together a really comprehensive itinerary for our trip to Egypt. Her advice about "must see" sites was extremely helpful and she also provided great tips based on her own experience travelling to Egypt. Excellent planning by Vanessa meant we were able to thoroughly enjoy our trip. Olga
Verified
I want to Thank Vanessa Lloyd for putting together the most perfect itinerary for my husband and my dream trip to Santorini, Greece. Every detail was perfectly executed. From the pick ups, to tours and most certainly our hotel location, it was truly a dream!! We were so happy and completely blown away, that we couldn't help but shared our experience with several folks we met during our trip... and I just bet they will be using Goway Travel for any future plans of theirs, just like us. Africa, here we come....Tanya Kash
Verified
Exceptional Customer Service, Accountability, and Leadership — Thank You, Goway Travel! As a Canadian travel advisor with Discover Joy Travel, affiliated with TravelOnly, I want to recognize three exceptional individuals at Goway Travel: Jaime Vargas-Hernandez (Destination Specialist – North America and Latin America), Sean Hebert (Vice President, The Americas), and Jason Stratford (Business Development Manager). I recently booked a cross-Canada vacation for my clients, and while the itinerary offered many wonderful experiences, there were several unexpected challenges along the way, particularly involving transportation, transfers, and certain aspects of the overall travel experience. As a travel advisor, one of the most difficult situations is hearing that your clients are disappointed, especially when you've worked hard to create a memorable and seamless vacation for them. What truly impressed me was how Goway responded when things didn't go as planned. From the beginning, Jaime was responsive, professional, and genuinely committed to addressing our concerns. He listened carefully, communicated with the appropriate teams, and made sure our clients' feedback was taken seriously. Jason Stratford was equally supportive, demonstrating the value of having a Business Development Manager who genuinely advocates for travel advisors and their clients. I also want to extend my sincere appreciation to Sean Hebert, Vice President of The Americas, for his outstanding leadership and personal attention to our situation. His involvement demonstrated that customer satisfaction and accountability are priorities at Goway, even at the executive level. What impressed me most was that Goway didn't simply acknowledge the challenges — they listened, took ownership, and made a genuine effort to rebuild our clients' confidence and trust. In fact, despite the difficulties they experienced, my clients were so impressed with how Goway handled their concerns that they expressed interest in booking another international vacation through them, with another couple potentially joining! To me, that speaks volumes. Exceptional customer service isn't about everything going perfectly. It's about how a company responds when things go wrong. As a travel advisor, I value supplier relationships built on trust, transparency, accountability, and genuine care for travellers. Knowing that I have a team willing to listen, take responsibility, and work toward a resolution gives me greater confidence when recommending Goway to my clients. Jaime, Jason, and Sean — thank you for your professionalism, patience, dedication, and for making me feel genuinely supported as a travel advisor. You didn't just help resolve a difficult situation; you helped restore confidence and strengthen a valuable business relationship. Goway is fortunate to have individuals like you representing the company. I look forward to continuing our partnership and creating many more memorable travel experiences for our clients. Highly recommended — not because everything was perfect, but because Goway demonstrated what genuine accountability, strong leadership, and exceptional customer service should look like. — Evangeline Fiset Discover Joy Travel | TravelOnly Fort St. John, British Columbia, CanadaEvangeline de Torres - Fiset
Verified
Thank you Vanessa, always a pleasure dealing with you and knowing you'll give us the perfect customized trip. Everything was spot on with excellent guides, drivers.Terry F.
Verified
Every detail was managed and executed beyond our expectations and everything flowed from one destination to the nextClinton G Hughes
Verified
This is a review for my Goway travel guide in Ho Chi Minh City. Mr. PHẠM HỮU THIỆN (TONY) was a very kind and knowledgeable guide during our 5 day stay in the city. Friendly, likeable and funny, Very accommodating to our needs during our visit. He and his driver were always early for every excursion as well as the final day for our airport departure. He gave us wonderful recommendations for sights and restaurants for our personal time. I highly recommend Mr. Pham (Tony) for your stay in the Ho Chi Minh area.George C.
Verified
Brooke Theron has booked 3 trips for us, France and Tunisia in 2025 and we have just returned from a 2 week trip from China. The entire trip was flawless, from the research to the booking Brooke is always soo helpful in whole process. Brooke always works with us to answer any questions and make sure any request we have can be added. Our tour guides James, Helen, Felicity and Keira and drivers were all top notch with lots of information on each stop and sent us onto our next stop with no problems. The hotels, trains and tours were all excellent. We couldn't have asked for more I look forward to working with Brooke and Goway tours on our next vacation.Maddie
Verified
Bijal and Martin (tour guide in Kenya) made this the trip of a lifetime. I felt safe every minute of the trip. I did not care for the travel from the Serengeti to Ngorogoro Crater. I felt the last hotel was too far from the crater i was exhausted not wanted to travel to the crater. The travel was absolutely brutal for 6 hoursKathie Becker
Verified
Josie was incredible to work with. She replied to all emails quickly and effectively. She was very knowledgeable and always willing to help. Would definitely work with Josie again!! Clients had an incredible 14 days in Italy with no complaints. A dream vacation!!Chattell Blue
Follow Us On
instagramfacebook
Contact UsCustomer ServiceGeneral Inquiries
Featured in
Travel + LeisureAfarCondé Nast TravellerSmithsonian
Accreditations & Memberships
ASTA — American Society of Travel AdvisorsUSTOA — United States Tour Operators Association
 
© Copyright 2026. Goway Travel