My Wishlist
1.800.557.2841or Contact Your Travel Advisor
Two colorful dragon dance costumes with large expressive eyes and vibrant fur, set against a background of red and gold decorations.
Home/Destinations/Asia/China/Culture & Traditions
Not sure which theme is right for you?

Culture & Traditions

From ancient wonders to modern marvels, China captivates endlessly.

China is an exciting blend of ancient and modern, with ancient structures surrounded by gleaming skyscrapers. The Chinese embrace modernity, but they honour their tradition too. Their tradition or customs include a strong sense of family values, deep respect for hierarchy, and pride in their language. You will sense all these when you are in China.

China is officially an atheist country, though it allows the practice of selected religions like Buddhism, Taoism, Islam, Catholicism, and Protestantism. Practicing religions other than these is illegal. Therefore, when in China, make sure you respect their religious beliefs and traditions. Otherwise, you could land in trouble.

Traditional dressing in China is diverse and reflects its rich cultural heritage. Depending on the specific areas of China, the dressing style varies. Some of the common traditional dressings include Hanfu and Tangzhuang. Get a taste of their local dressing style by trying these outfits.

What is the visiting etiquette in China?

In Chinese society, formalities and etiquette are important. When greeting, Chinese generally bow slightly or nod politely. Locals feel appreciated when you greet them according to their culture. Avoid hugs or kisses as they can discomfort people. 

If you’ve been invited to visit someone's home, send a quick text message to give them a heads up about your arrival. Bring a small gift wrapped in red or gold foil, and present it with both hands. But do avoid red or white flowers, or an odd number of anything! If you are in a small group, typically the host will introduce you to the eldest first. You’ll likely be introduced with someone's family name, followed by their first names. If they also tell you an adopted English name, it is appropriate for you to call them by that. 

What is China best known for?

The ancient civilization and cultural history of China provides globetrotters with endless opportunities to explore what interests them. If history draws you in, China’s ancient sites and man made structures date back thousands of years. Transport back in time to the historically significant Beijing and visit the Forbidden City, commissioned by the Ming Dynasty and now the largest preserved royal palace in the world. There are over 800 buildings, and in the Palace Museum collection over a million pieces of art running from paintings to calligraphy, ceramics and bronze statues. Open to the public since 1925, it continues to draw travellers as a must see. Also a short trip from Beijing, travellers appreciate a visit to a section of the Great Wall of China. Built over 2,000 years and snaking its way 21,000 km (13,050 mi) along the northern border, it is considered one of the greatest man made architectural marvels of the world. 

Large modern, metropolis cities are aplenty in China; it can be tough to choose which to visit. Shanghai is the most populated city, and has an endless list of spots to check out. Modern skyscrapers dot the Huangpu River along the Bund waterfront promenade, bustling with container ships as a prominent transportation hub in China. Take a moment to wander the paths of the tranquil Yu Garden, which roughly translates to the Garden of Happiness, an oasis among the hustle and bustle of the city. There is vibrant nightlife to enjoy, museums, shopping, even an underwater hotel.

For a natural wonder experience, travel from Guilin along the famed Li River to view the karst mountains, drawing travellers awe with the vast jade coloured limestone mountains, caves, towers, and bridge formations. The landscape has famously been printed and immortalized on the 20 yuan banknote. The mystical river scenery is surrounded by lush rice paddies and verdant bamboo. 

What are some Chinese traditions?

The Chinese calendar is based on the lunar cycle, and sees the beginning of the year typically celebrated at the end of January, according to the western calendar. The elaborate celebration, known as Lunar New Year or Chinese New Year, starts on the new moon, and is a raucous 15 day commemoration. Red, considered the colour of good fortune and joy, adorns communities with paper lanterns, paper decor and some even re-paint their doors red! Families often feverishly travel across the country to visit one another, gathering for the reunion dinner, thought to be the most important meal of the year. Lucky money, or hongbao, are fresh yuan bills gifted to children in red envelopes from elders in the family. Impressive large displays of fireworks and at home firecrackers are set off, a custom traditionally thought to drive away evil spirits.

The Chinese zodiac, or shengxiao, is also traditionally associated with the Chinese Calendar. It features 12 different animals, each representing a year on a rotating cycle. There is belief that depending on what year someone is born, they are represented close to their zodiac animal sign, including traits that are associated with that animal. This can be interpreted to predict a person’s future, personality, and even love compatibility!

What are Chinese people like socially?

The demeanor of Chinese people is generally more reserved and modest. Overall, a softer tone of voice is used when in public, along with quieter laughter. Chinese people may speak to one another in close proximity, but unsolicited social touching is not welcome. Small chat is uncommon, and you may notice shopkeepers do not engage when you are browsing, nor making a purchase. 

There is significant reverence placed on hierarchy, and in turn elders in Chinese culture, so plan to be respectful in public, such as giving up your seat on transit. Refrain from pointing with an index finger if asking for directions, always use an open hand.

Chinese socially recognize the concept of face, or miànzi, which is a cultural understanding of honour, dignity, and respect. It is similar to the western idea of reputation. Giving someone compliments and showing them respect is the act of giving face, while doing something disrespectful would cause someone to lose face. This is a good notion to remember in meeting, interacting and building friendships. 

What languages are spoken in China?

Mandarin is the official language of China, with seven major groups of dialects spoken. Mandarin dialect is most widely spoken by Chinese people, which accounts for 71.5% of the population. The Chinese people do not favour the English language, so brush up on your Mandarin skills before you plan a trip to China. Learn a few basic words like ni hao (hello) and xiexie (thank you), and plan to download or use a translation app. Remember, English is only rarely spoken in tourist spots. In rural areas, don't expect any English to be understood by Chinese locals.

Featured China Trip Ideas

China Travel Packages

Escorted Tours

Great Wall of China
+1

Essential China: Beijing, Xi'an, Guilin & Shanghai

Shanghai, Guilin, Xi'an, Beijing, and Great Wall of China
Join a shared group tour through China’s iconic cities, from Beijing and Xi’an’s heritage to Guilin’s scenic karsts and Shanghai's skyline.
10 days
From US$3,526/p.p.
Request a Quote
Shanghai, China
+1

Classic China: Beijing, Xi'an & Shanghai

Shanghai, Xi'an, Beijing, and Great Wall of China
Experience China’s highlights on this private-guided journey, from Beijing’s imperial landmarks and Great Wall to Xi’an’s Terracotta Warriors and Shanghai’s skyline.
9 days
From US$3,233/p.p.
Request a Quote

Odysseys by Goway

Li River, YangShuo, China
+1

China Odyssey

Shanghai, Yangshuo, Guilin, Chengdu, Xi'an, Beijing, and Great Wall of China
Join our exclusive small-group tour of China, where you’ll discover imperial legacies, ancient wonders, playful pandas, stunning karst rivers, and centuries of culture.
13 days
From US$6,299/p.p.
Request a Quote

Travel Stories

Get inspired about Your Trip to China

Not sure which theme is right for you?

Unlock more by subscribing to our newsletter.

With our newsletter, you’ll get access to regular communications that inspire you and help you explore the world your way.
Exclusive Savings
Insider Benefits
Trending Stories
Newsletter signup visual
ExcellentBased on 5,341 Reviews
Verified
Brooke from Goway Travel was really great to work with. There was 12 of us travelling and we weren’t all travelling on the exact same itinerary. Brooke worked hard to keep us all organized. She facilitated all the bookings and flights for an African safari and further travel for some after that. The safari out of Nairobi was excellent. Would definitely use Goway Travel and Brooke again. Karen G
Verified
Goway Travel one of the best travel companies that my family have used to book a vacation. We worked with Leo Li, a travel agent at Goway to plan a two week tour to China called Scenic China: Mountain, Rivers, and Rice Terraces in October, 2026. From the start, the communication was clear and helpful. Leo listened to what we wanted and added a day before the start of the tour and a day at the end of the tour which was requested, booked great hotels, and took the stress completely out of booking flights and transfers. When an order for tea that was purchased during the tour and not delivered as scheduled, Leo contacted the tea company to insure that the tea order had been shipped. The entire detailed itinerary was sent to me giving the dates and activity of each day and when and where the local guides were to meet us at each location whether an airport, train station, or hotel . Goway gave a customer helpline to call for guidance, help coordinating services, or urgent assistance. Leo did an outstanding job of putting together a memorable tour and we would happily recommend Goway to anyone looking for a seamless vacation.Howard T
Verified
I will always use GoWay when I travel. And especially use my agent Bijal Kana. You never feel unsafe and your transfers and itinerary are amazing. This is my second trip with Goway, having gone to Egypt with them and having an amazing experience. I’ve now traveled to China and also had an amazing experience. The only thing I would improve is that some of the quality of the restaurants were less than I would have expected, sometimes feeling like you’re in a fast food restaurant ..I’m not sure if that’s controlled by go away or the local tour managers. But as far as driving and transportation in the itinerary, it was perfectly planned. The hotels also were top-notch. The tour guides also guide you securely in airports and trains to make sure that you are safely placed in the right area. If i had anything to improve on, it would be the restaurant quality, I expected more of a four or five star restaurant experience, which I would say 75% of the time I felt like we were in a very nice restaurant. Which made me think it was up to our tour guide that chose the restaurants. There were a few times that was extremely disappointed on the location and the restaurant experience. But other times I felt like it was the best place in the world they could’ve chosen so I’m not sure. Please don’t take this as anything against go away. I would definitely use them every time I travel. I wish I could directly submit a review on each tour guide in each location, which would be much more specific on how the experience went. Maybe in the future they will give a more in-depth survey on each tour guide that you interact with and their choices and their touring style. That being said I still give the trip a 95%. Marina Pender
Verified
This Kenya adventure was my second trip to Africa with Goway, and once again, my go-to Africa specialist, Alexandra Hale, worked her magic. She helped create a thoughtfully planned itinerary that included all the must-see highlights of Kenya, with the perfect blend of luxury and adventure. Our custom journey took us from Nairobi to the Maasai Mara, on to Amboseli National Park at the foot of Mount Kilimanjaro, and finally to the beautiful Kenyan coast along the Indian Ocean. Along the way, we stayed at outstanding accommodations, including the Tamarind Tree Hotel in Nairobi, the Mara Serena Safari Lodge, Amboseli Serena Safari Lodge, and the Baobab Beach Resort & Spa in Diani. Every destination offered incredible experiences, but if I could change one thing, I would have added an extra day at the beach to enjoy the coast a little longer. The in-destination support provided by the Sense of Africa team was exceptional. Their knowledgeable guides enhanced our experience at every stop and ensured everything ran smoothly throughout the trip. One of my most memorable experiences was the hot-air-balloon safari over the Maasai Mara. Seeing wildlife from above at sunrise was truly breathtaking. The experience was made even more special with a freshly prepared champagne breakfast in the bush after landing. This was another unforgettable African adventure, and I’m already looking forward to returning to the continent. When it’s time to plan my next trip, Goway will be my first call.ABanks
Verified
Exceptional Service from Leo Liu at Goway Travel Our recent 16-day private journey through China was an extraordinary experience, thanks in large part to Leo Liu of Goway Travel, who worked closely with me to create a truly personalized itinerary. What I appreciated most about Leo was his willingness to collaborate with me throughout the planning process. I had very specific ideas about the destinations, luxury accommodations, cultural experiences, and activities we wanted to include. Rather than simply offering a standard tour package, Leo listened carefully to my preferences, offered valuable suggestions, and worked patiently with me to refine every detail. Our journey took us through Beijing, Shanghai, Xi’an, Guilin and Yangshuo, and Hong Kong. Each destination offered something special, from China’s magnificent historical landmarks to its vibrant modern cities and breathtaking countryside. The accommodations were thoughtfully selected, including the Peninsula Beijing, Fairmont Peace Hotel in Shanghai, and the beautiful Sugar House in Yangshuo. We particularly enjoyed the unique experiences woven into our itinerary, including the spectacular Gong Yan performance in Shanghai and the scenic beauty of Yangshuo. What made Leo exceptional was that he understood the kind of travel experience we wanted. He respected my input, welcomed my suggestions, and helped transform my ideas into a seamless and memorable journey. Planning a complex private trip requires considerable coordination, and his professionalism, responsiveness, and attention to detail were greatly appreciated. Having traveled extensively, we value a travel advisor who does more than arrange hotels and transportation. We appreciate someone who genuinely collaborates with us to create meaningful experiences. Leo Liu delivered exactly that. Thank you, Leo, for your dedication, patience, and excellent service. Our China adventure was filled with wonderful memories, and we look forward to planning many more journeys with you and Goway Travel. Highly recommended for travelers seeking thoughtfully designed, personalized luxury travel experiences!Suzette
Verified
I’ve travelled with GoWay Travel for over ten trips abroad.(Australia, Japan, NewZealand, South Africa, Botswana, Kenya/Tanzania.) Each itinerary was customized to fit my needs, suggestions given to improve the experiences, and the air transportation was arranged. The consultants have been exemplary, with Brooke Theron being my skilful consultant for this my third trip to Botswana. She was patient, knew her destinations, listened to my wants and delivered an itinerary that was different from my two other trips to Botswana. Since I now travel solo, I’m very conscious of security, planning, being met and transported from airports to destinations, very good accommodations with excellent food packages, and lots of activities. This trip rates in the top three of my journeys with GoWay. Brooke booked me into the Kwando Reserve- Splash 3 days and Lebala camp 3 days and 2 days on the Chobe Princess cruise on the border of Botswana and Namibia. Kwando Safaris were excellent and the Chobe Princess was good but not quite what I had envisioned. The whole trip was flawlessly detailed and executed. I was never left wondering what to do or where to go. GoWay’s partner in Botswana is Thompson Africa. They were very good. WIth GoWay and their wonderful consultants you can’t go wrong. You are safe and well looked after. I highly recommend this travel company.521810 - Linda Ann Weich - Africa
Verified
I want to thank Taha for his outstanding knowledge on Ghana. It was so good to work with him on the planning and the process to Ghana. Everything was amazing, from the hotels, tour guide Leslie, restaurants, and the food. I would definitely recommend Taha to anyone wanting to travel with a group. Best, Lisa V HendersonLisa Henderson
Verified
Early 2026 I met Alice Teramoto at the Phoenix travel show. I asked her about a dive trip to the Great Barrier Reef. Thankfully I kept her card. About 7 months later I started planning the trip myself. I was overwhelmed after I got my airline tickets to and from Australia and organized a dive boat. Thankfully I found her card. I texted her with my dates and within two days she had a complete agenda to me. It was amazing. She had transport to and from airports, car rental, tours everywhere I was going. I was gone for 6 weeks and I was so happy with everything she planned. I haven't used a travel agent in the past but believe me I would us Goway Travel and Alice again. barbara coy
Verified
Everything was looked after and no stress for usJean Willoughby
Verified
Vanessa from Goway Travel did a fantastic job pulling together a really comprehensive itinerary for our trip to Egypt. Her advice about "must see" sites was extremely helpful and she also provided great tips based on her own experience travelling to Egypt. Excellent planning by Vanessa meant we were able to thoroughly enjoy our trip. Olga
Follow Us On
instagramfacebook
Contact UsCustomer ServiceGeneral Inquiries
Featured in
Travel + LeisureAfarCondé Nast TravellerSmithsonian
Accreditations & Memberships
ASTA — American Society of Travel AdvisorsUSTOA — United States Tour Operators Association
 
© Copyright 2026. Goway Travel