My Wishlist
1.800.557.2841or Contact Your Travel Advisor
A family celebrates together, lighting sparklers in traditional attire surrounded by colorful flowers and festive decorations.
Home/Destinations/Asia/India/Culture & Traditions
Not sure which theme is right for you?

Culture & Traditions

Step into the vibrant tapestry of India's rich cultural heritage.

India is a multiethnic country with hundreds of major and minor languages and diverse religious groups. In this sense, it can perhaps, more accurately be described as a subcontinent.

India's culture weaves through its daily lives, from its greetings, clothing, and food, to its festivals, religious customs, and martial arts. Even as the country has progressed in areas of science and technology, the people have remained faithful to tradition. This can be attributed to the fact that most Indians regard the family as an important social unit and celebrate festivals with close and extended family.

Hindu Indians worship animals as deities. The cow is the most sacred of all, representing Mother Earth. That said, the country has a large meat-eating population and hotel menus feature a long list of meats, although a few serve only vegetarian dishes.

English is not the native language but it works just about everywhere. People can still speak a smattering of English and many will go out of their way to understand and help you. Etiquette-wise, make sure to leave your shoes outside temples before going in, avoid pointing your finger or feet at people, and do not greet women with a kiss or shake of hand. It's easy to return the world-famous namaste, a customary greeting indicated by folded palms placed before the chest, at airports and hotels.

Religious symbols abound in the temples, homes, and shops of India. Don't let the swastika faze you—it is an auspicious symbol of the Hindus, Jains, and Buddhists, and has no relation to Nazism. Elephant head motifs and decor pieces may also have a link to the elephant-faced Lord Ganesha. The Karni Mata Temple in Rajasthan's Bikaner worships rats, while the devout in south India worship snakes in their natural habitat, offering them milk, incense, and prayers. 

What is the visiting etiquette in India?

A culture as multifaceted as India’s naturally comes with many points of social etiquette and as a foreigner, you won’t be expected to know or observe them all. Be respectful of elders, religious leaders and icons of deities, and do not touch their heads (not even on a statue—remember, this is the image of a god). You may be asked to remove your shoes and socks in temples and holy spaces (don’t worry, everyone else is doing the same, so the floor is usually pretty clean). In mosques, women are typically asked to wear a head covering, while in Sikh gurdwaras, all visitors are required to do so. Show respect for older people by sitting a little lower than them when you’re in their company, and make sure your feet aren’t pointing at anyone. Remember, head=sacred, feet=dirty. Patience is definitely a virtue in India! It’s common for people to turn up to appointments up to 30 minutes late, and getting annoyed or upset will only make you look foolish.

What is India best known for?

Perhaps it’s better to ask what India isn’t known for. The world’s most populous country has the world’s largest film industry, hundreds of distinct spoken languages, one of the fastest growing economies on Earth, and some of the most recognizable sights anywhere in the world, including the Taj Mahal. It’s home to one of the holiest cities in both Hinduism and Buddhism, Varanasi. India is also the world’s best destination to see tigers in the wild. Rajasthan wows visitors with its desert landscapes and royal forts. Decades of British occupation have also shaped today’s India in ways both positive and negative. Rishikesh and the mountains of the north are deeply entwined with spirituality across numerous religions. The waterways of Kerala support a wide variety of life including vibrant local communities, while Bengaluru is a thriving tech hub. Add to this a reverence for art, literature, and a nation-wide obsession with cricket, and you start to get just a taste of what this incredible country is all about.

What are some Indian traditions?

No matter what time of year you visit India, there’ll be an annual tradition in full swing somewhere. The most famous is perhaps Diwali, the Indian new year which marks the return of Lord Rama and his family to their homeland. Each year in late October/early November, the skies come alive for several days with fireworks displays (both official and um…less so), and families gather for traditional foods, the lighting of diyas to eradicate darkness and to decorate their homes in celebration of the new year. Holi is perhaps the next most famous annual festival. Marking the end of winter, this festival of colours celebrates the triumph of good over evil, and the love between Radha and Krishna, and sees Indians and tourists alike paint the streets (and themselves) with coloured powders.

Other Indian traditions vary by religion, ethnicity, and region, but nowhere is spiritual tradition more apparent than in Varanasi, the holiest city in Hinduism and one of the holiest in Buddhism as well. Here, death is a celebrated transition, and some manifestations of that can be confronting to visitors. The Hindu faithful believe that to die in Varanasi is to be admitted to heaven, while having one’s ashes spread on the River Ganges ensures the same salvation. Pilgrims come from all over India to bathe in the river at its famous ghats, but it isn’t recommended for visitors to India to follow suit. The Ganges is thought to be the most polluted river on Earth. Still, it’s hard not to be caught up in the spiritual power of this place and what it means to so many people worldwide.

What are Indians like socially?

Indians tend to be very friendly, welcoming, family-orientated, and often generous to a fault. They will do everything possible to make you feel welcome, and that welcome will often involve food or at least tea. Accept their hospitality with gratitude and make the most of these opportunities to connect with everyday people. It’s also a welcome respite from the chaos of cities like Delhi and Mumbai! 

While the Indian caste system was officially abolished in the mid-20th century, these social divisions and attitudes remain deeply ingrained in Indian society. Marrying across caste is still quite a big deal, and many Indians will not even interact with people more than a caste or two “below” them. Younger people tend to ignore these divisions, but even in a country seeing such rapid change as India, old habits die hard.

What language do Indians speak?

It’s estimated that anywhere from 400 to 800 languages are spoken across India. If you’d rather narrow that down, look at the most widely spoken language in the region you’re visiting. In the north, including Delhi, Rajasthan, and Uttar Pradesh, which includes Agra and Varanasi, Hindi is the most widely spoken and understood language, and almost half of all Indians consider it their first language. Hindi is also one of two official languages used throughout the country, alongside English.

In the south, things get more complicated. Marathi, Telugu, Tamil, and Kannada all well-represented alongside others. While no more than seven percent of the population speaks any one of these as a first language, that’s still over 83 million people in Marathi’s case, so while English often winds up being the common language of tourism, it’s both fun and respectful to learn a few phrases from the region you’re visiting.

Featured India Trip Ideas

India Travel Packages
Taj Mahal
+1

Signature India Golden Triangle

Jaipur, Agra, Taj Mahal, and Delhi
Discover India’s Golden Triangle on this private-guided journey, from Delhi’s vibrant contrasts to Agra’s Taj Mahal and Jaipur’s palaces and bazaars.
7 days
From US$1,510/p.p.
Request a Quote

Solo Women Travel

Jodhpur
+1

Secrets of India: A Women's Journey

Delhi, Udaipur, Jaipur, Agra, and Taj Mahal
Experience India on a women-only journey through Delhi, Agra, Jaipur, Jodhpur, and Udaipur-blending culture, cuisine, heritage, wellness, and meaningful local connections.
12 days
From US$6,785/p.p.
Request a Quote
Taj Mahal in sunrise light.
+1

Highlights of India: Delhi, Agra & Rajasthan

Udaipur, Jaipur, Agra, Taj Mahal, and Delhi
Discover Rajasthan on this independent journey through India's vibrant history. Explore bustling bazaars, majestic forts, and serene lakes while spotting tigers in Ranthambore.
12 days
From US$2,967/p.p.
Request a Quote

Travel Stories

Get inspired about Your Trip to India

Not sure which theme is right for you?

Unlock more by subscribing to our newsletter.

With our newsletter, you’ll get access to regular communications that inspire you and help you explore the world your way.
Exclusive Savings
Insider Benefits
Trending Stories
Newsletter signup visual
ExcellentBased on 5,172 Reviews
Verified
As a travel agent, this is not the first time I’ve chosen to work with Goway for organizing my clients’ trip, this time to Chile, and once again, the experience was outstanding from start to finish. Throughout the entire process, I could count on truly professional service from Susanna. My clients are very experienced travelers and requested a highly customized itinerary, including many unique experiences that are not typically included in standard tour programs. There were also several occasions when, on behalf of my clients, I requested changes to an already prepared itinerary. Susanna was consistently helpful, patient, understanding, and — just as importantly — incredibly kind and pleasant to work with. It was clear that she genuinely cared about creating the best possible experience for my clients. I’m also certain that much of the work she put in went well beyond standard hours and expectations. My clients returned absolutely delighted with their vacation, which is always the greatest confirmation of a job well done. Thank you, Susanna, for your dedication and exceptional support. And thank you, Goway, for another wonderful experience!Beata
Verified
Our family trip to Machu Picchu was absolutely incredible, thanks to RuthAnne Leonty. Every tour was thoughtfully organized and the guides were top-notch. The private transportation and transfers were flawless, making everything run smoothly with zero stress from start to finish. Not a single hiccup...just an amazing experience!Barb
Verified
We booked our 3,week tour of Vietnam, Laos and Cambodia and overall it was an excellent experience. I typically book my own travel, but travelling with a group and wanting tours in each destination made GoWay a great choice. We had great hotels and good guides in each city. I will say that our standout guide was Romeo Tran in Ho Chi Minh City. We spent a few days in the city, as well as an over night boat ride on the delta, and he was fantastic. We had alot of fun with him, and would highly recommend him in particular. Neil Braun
Verified
We booked a Viking cruise (Venice to Athens) through Goway Travel and it was fantastic! Our agent Kimberly was extremely helpful with air travel options, choosing excursions, and suggestions for pre and post cruise activities. Great communications and a really enjoyable experience.Stanley
Verified
We booked through Paula Williamson in the Toronto office, a Great Journeys New Zealand trip and it was fantastic! Although I had already scheduled a trip on The Ghan train in Australia, Paula helped me work it all as one huge 45 day trip including Bali Indonesia. My favorite was the New Zealand trip as I’d never been there before and the tour guide Toni was so spectacular and caring. I’m so pleased Goway was involved and I didn’t require any additional assistance once We'd started the first flight March 8. If we do another overseas trip, Goway will be involved.John
Verified
Michael Keon arranged our recent trip to Malta. I gave him a rough outline of what we were looking for and he responded quickly making great suggestions, offering alternatives as needed and booking everything. The hotel, excursions and transport he arranged were all exactly what we hoped for. We will be asking Michael to book our future European vacations. Mayssa Mirshak
Verified
Osvaldo Gonzalez was an excellent rep to work with when planning my client's Costa Rica vacation. He was efficient and timely with every correspondence. My clients had an amazing time! Rachel Hoeing
Verified
Our first trip with Goway was a total joy. Shalini worked with me to plan a trip for 5 adults to Portugal. She is a gem! Always responded quickly and offered great suggestions for activities, worked with our preferences and created an ideal itinerary for a week in Porto and Lisbon. The tours were excellent with engaging local guides. The food tour in Lisbon was a highlight. Everything was top notch - flight schedule, hotels, activities, even the weather! Patricia
Verified
It is with the utmost pleasure and heartfelt appreciation that I share my exceptional experience working with Taha Colombowala, Goway's distinguished Groups Specialist. Our journey together began in October 2023, when Taha took the helm in orchestrating what was to be a remarkable group trip to Ghana. When unforeseen circumstances necessitated a change in plans, Taha demonstrated his extraordinary expertise by recommending Morocco as an alternative destination — a suggestion that proved to be nothing short of absolutely brilliant! From the very first interaction to the final farewell, Taha has been a consummate professional in every sense of the word. His lightning-fast response times, encyclopedic knowledge of destinations, and remarkable ability to pivot seamlessly under pressure are truly second to none. What sets Taha apart, however, is not only his professional acumen but also his warm, patient, and genuinely enthusiastic attitude toward accommodating the unique needs and personalities of every member of our group. Taha Colombowala is, without question, a shining star within the Goway family, and an extraordinary ambassador for everything the brand represents. I cannot recommend him highly enough — he has exceeded every expectation and then some. Working with Taha has been an absolute privilege, and I look forward to many more incredible adventures ahead!DESIREE DUCKETT
Verified
We recently completed a custom Vietnam tour organized by Goway, and it was everything we asked for and more. We would definitely choose Goway again. The true highlights of our trip, however, were our two guides: Vu Dang and Thien. They truly made our experience unforgettable. Both were incredibly knowledgeable, thoughtful, and kind. Their pride in their Vietnamese heritage shone through in every conversation, making our learning experience both deep and engaging. We learned so much in such a short time, and it was always fascinating. I would highly recommend these two guides to anyone visiting Vietnam!Laura Derbyshire
Follow Us On
instagramfacebook
Contact UsCustomer ServiceGeneral Inquiries
Featured in
Travel + LeisureAfarForbesSmithsonian
Accreditations & Memberships
USTOAASTA TOPASTATICOACTA
 
© Copyright 2026. Goway Travel